Unified Brand Control Center
Centralize secure team coordination, compliant brand identity configuration, and transparent billing operations.
Start from your brand site
- Brand identityLogo, palette, and guidelines imported
- Retail catalogAmazon and Walmart syncing automatically
- Team and accessSeats siloed per brand, two-factor on
- BillingTwo percent of ad spend, one invoice
Brand rules, catalog data, seats, and spend stay in sync behind every generation your team runs.
One workspace, connected to the retailers you already sell on
Brand control center
Set the brand up once, and every generation follows it.
northwindbrands.com
Profile built in one passImported identity
- #1B1B1F
- #F58023
- #EE2B31
- #EDEDF2
- Logo
- Primary and stacked lockups
- Type
- Headline and body pairing
- Voice
- Confident, plain-spoken
Policies in force
- Brand guidelines.pdf
- Legal claims policy.pdf
- Product safety standards.pdf
Brand precision96%
Rising with every generation the team approves.
Every asset checked against the profile before it leaves the workspace
One-Click Brand Profiling
Drop in a website link and AI builds a full brand profile, importing your logo, colors, and identity automatically.
- Enforce Brand Compliance
- Upload brand guidelines, safety, and legal policies so every generation stays on-brand, enterprise-grade, and fully compliant every time.
- Brand Profiler That Learns
- Every generation teaches the technology, so your brand becomes more precise within AdFury the more you use it.
Connected sources
No manual management- AmazonAPI connectedSyncing
- WalmartAPI connectedSyncing
- InstacartConnection in processPending
- Manual uploadSpreadsheet importReady
Volt Electrolyte 20 oz · CitrusTitle and bullets updatedSynced
Stone Hollow Cultured ButterNew item pulled in automaticallySynced
Flux 20V Brushless Drill KitImagery refreshed from the PDPSynced
Last catalog pass 4 minutes ago · 3,412 items in sync
Automatic Catalog Synchronization
Connect a retailer and AdFury pulls in all product data automatically, syncing new items and changes with no manual management.
- Flexible Catalog Onboarding
- Use API connections to Connected Retailers like Amazon and Walmart, or upload catalog data manually whenever you prefer.
- Always-Current Product Data
- Regularly updates and syncs your catalog so every new item and content adjustment flows into generation technology automatically.
Your asset manager
Upload new assets- Brand
- Retailer
- Partnership
Your asset
Generation
Reuse from history
Custom Asset DAM
Load your own brand, retailer, or partnership imagery into a custom digital asset manager built for on-brand generations.
- Inject Assets Into Generations
- Insert your custom imagery and ad text directly into any generation, keeping creative on-brand using your own assets.
- Reuse Asset History
- Access any historical generation saved in your repository or upload new assets, and we make them retail-ready instantly.
Billing overview
2% of ad spend- Last month charges
- $211.40
- Current ad spend
- $12,480
- Estimated next invoice
- $249.60
Seats in use12 of 15
ROAS trend4.8x
- Mar
- Apr
- May
- Jun
- Jul
- Aug
Tracked from the day the account was created.
Recent transactions
July invoice · paid
$211.40
Seat added · Marisol T.
Included
Visa ending 4242
Default method
Centralized Billing Dashboard
View billing information, manage payment methods, and track invoices, receipts, and seats from one unified billing dashboard.
- Transparent Ad-Spend Charges
- See last month's charges, current spend, and estimated next invoice with clear two-percent ad-spend billing at all times.
- Track ROAS Trend
- Monitor return on ad spend at the start of account creation and review recent transactions to connect billing directly to performance.
Connections
Wire the workspace into the stack you already run
Retail APIs, partner platforms, and the long tail of sources that never had an integration, all feeding the same workflow.
Connected
Connected
In process- Plugins
- Connectors
- MCP servers
- Pacvue
- Skai
Connect Your Retail Platforms
Link Connected Retailers like Amazon and Walmart through APIs, with Instacart in process, to power data and activation.
Plugins, Connectors, And MCPs
Connect workspace products and partner platforms like Pacvue or Skai using plugins, connectors, and emerging MCP technology.
Forty-Plus Platform Coverage
Ingest data from over forty supported platforms with no API required, bringing less-sophisticated sources into your workflow easily.
40+
platforms ingested with no API required
Team and access
Centralized Team Management
Manage every user under a single account, controlling who can view and edit each brand within your organization.
- Siloed Brand Security
- Brand data stays siloed and safe, visible only to the users each brand explicitly allows within its account structure.
- Built-In Two-Factor Authentication
- Two-factor authentication protects every login, keeping account access secure and brand data inaccessible to unauthorized users.
One account, four brands
Two-factor enforced- Marisol T.Brand lead · Volt · AuraEdit
- Dev P.Creative producer · VoltEdit
- Renée K.Retail media manager · Aura · PsycheEdit
- Agency partnerExternal seat · PsycheView
The agency seat can open Psyche only. Volt and Aura stay invisible to it, including generations, assets, and catalog data.
Inside the app
Command Center Workspace
Access centralized project status alerts, intuitive shortcut navigational panels, and context-aware conversational AI assistance recommendations.
Welcome back, Marisol
All accounts healthy- Ad sets
- 148
- Published creatives
- 3,204
- Account health
- 98%
- New creative project
- Ad set management
- Analytics
- PDP generation
Milestones
- Brand profile complete
- Two retailers connected
- First ad set published
- Launch the Aura holiday set
Ash suggests
Volt imagery is two weeks old. Refresh the set before the holiday push.
Unified Creative Command Center
Surfaces total ad sets, published creatives, and live account health in one centralized view the moment you log in.
- One-Click Workflow Launchpad
- Launches new creative projects, ad set management, analytics, and PDP generation directly from action shortcuts on the home screen.
- Milestones And Smart Recommendations
- Tracks progress milestones and delivers Ash-powered recommendations, nudging you toward your next high-impact build, launch, or optimization.
How your activations play together
- Amazon Sponsored Display
- Leading ROAS
- Walmart Connect in-grid
- Room to scale
- Instacart carousel
- Creative fatigue
Ash
Where should I move next month's budget?
Walmart in-grid is converting above your blended target with budget left on the table. Shift 12% from Instacart, and refresh those three fatigued creatives while you do it.
Your AI Media Agent
Ash analyzes your campaigns and creative, delivering automated recommendations so you optimize media without digging through the data yourself.
- Holistic Activation Recommendations
- Ash reveals how every platform and activation plays together, pinpointing exactly where to optimize for a stronger overall result.
- Conversational AI Chat
- Open the Ash chat anywhere in the app to ask questions and get instant, context-aware guidance on demand.
Always within reach
Alerts, search, and help follow you through the app
Whatever screen the work happens on, the workspace keeps the next update, the next destination, and the next answer one click away.
- Automated Approval Alerts
- Push notifications and emails keep approvers and teams moving, driving the automated review process from a single place.
- Never Miss Updates
- Track status changes and key events across your account so nothing important slips past your attention as you work.
- Instant Navigation Shortcuts
- Jump straight to any tool or destination without clicking through menus, keeping the entire platform a search away.
- Find Content At Scale
- Locate the right project, ad set, or asset fast, even across hundreds of thousands of generated creatives.
- Share Product Feedback
- Submit feedback and feature requests directly to the AdFury team, shaping the platform around how you actually work.
- Always-Available Support Access
- Reach help and feedback from anywhere in the app, keeping assistance one click away throughout your entire workflow.
Centralized Notification Center
Stay informed with real-time alerts on generations, approvals, and account activity, all collected in one notification center.
Search Across AdFury
Quickly find any product, page, or feature across the entire platform from one universal navigation search bar.
Get Help Fast
Access support resources and guidance directly inside AdFury, helping you resolve questions and keep your workflow moving.
Try it yourself
How to stand up your brand control center
Profile the brand
Drop in your website link and upload guidelines, safety, and legal policies. The profile that comes back governs every generation from then on.
Connect retailers and assets
Link Amazon, Walmart, and your other platforms, or upload catalog data yourself, then load your own imagery into the asset manager.
Invite the team and launch
Add seats, set who can view or edit each brand, and start building from the home screen with Ash watching spend and performance.
Workflow
Frequently asked questions
Explore
The rest of the AdFury platform
Run your whole brand from one workspace
Brand, catalog, assets, team, and spend in one control center, with every generation on-brand by default.
Why AdFury
The AdFury difference
Retail expertise. Purpose-built AI for retail. Operational excellence. Customer accountability.
The Retail AI Brain
Building our AI infrastructure since Oct. 2024. Agentic App. Managed Services. Custom AI workflows. Purpose-built for retail, not adapted from generic AI.
Retail Insiders, Real Results
Built by founders who scaled retail SaaS to exit. Deep expertise in retail media networks and retail product content management. We know the problems.
Knowledge Meets AI Speed
Retail knowledge powered by fine-tuned AI. Adapt faster. Solve better. Evolve precisely. Momentum catapults results. Trust expertise.
Customer Success, Always
Specialists, not generalists. We go deep in retail for focus on growth. Proven founders. Managed services. Dedicated support. We never fail our clients.
Our Values
What drives us forward
Seven principles that decide what we build, how we test it, and who we build it with.
See what each value means in practice- See the Future
- Never Stop Researching
- Never Stop Testing
- Be the First
- Explore Relevancy
- Bring Everyone Together
- Inspire Rapid Change
Built by Retail Insiders
Proven founders. Deep retail expertise.
Founded by retail technology entrepreneurs who built and scaled WhyteSpyder to a successful exit, AdFury.ai combines decades of retail and e-commerce expertise with cutting-edge AI architecture. We don't just understand retail — we've built and scaled profitable SaaS solutions and managed services within it.
WhyteSpyder started as a digital shopper agency for Walmart in 2012, became retail ecommerce SaaS in 2019, and sold to Ascential in 2021, where the team went on to scale retail media inside Flywheel Digital. AdFury.ai followed in October 2024.
- Founded
- Oct. 2024
- Headquarters
- Rogers, AR
- Built for
- Retail only
- Team
- 14 insiders
