An AI-Native Media Engine For Media Buying Agencies
Plan, launch, and optimize retail media across every network from one workspace — with compliant creative generated as fast as delivery algorithms burn through it.
One workspace, every platform you buy
Platform-agnosticAmazon Ads
Sponsored Display
$184K spend4.6x ROAS
Walmart Connect
Onsite display and search
$126K spend3.9x ROAS
Instacart
Shoppable display
$92K spend5.2x ROAS
Spend, creative, and conversion roll up per platform — including the ones you cannot connect by API.
Book an Agency DemoBuy, build, and measure on every network your clients sell through
The third wave
Retail media took the budget. Creative supply is what caps the return.
After search and social, retail media networks became the premier channel for consumer brands, and the agencies trading that spend now answer for outcomes on a closed loop. The constraint is no longer bidding skill or inventory — it is how fast compliant creative can reach the placements the plan already bought.
- projected global retail media ad spend in 2026, roughly 16% of all digital advertising
$200B+
projected global retail media ad spend in 2026, roughly 16% of all digital advertising
- share of the mature US digital ad market that retail media is approaching
18%
share of the mature US digital ad market that retail media is approaching
- platforms a single client plan can span, each with its own console and taxonomy
40+
platforms a single client plan can span, each with its own console and taxonomy
- the window brands now expect between an approved brief and a live placement
Weeks → minutes
the window brands now expect between an approved brief and a live placement
Creative decays faster than you can buy
Algorithmic delivery burns through variations in days. CPCs climb and ROAS slides while the next creative round is still sitting in a design queue.
Fragmented platform reporting
Every network keeps its own console, taxonomy, and export. Traders lose days stitching spreadsheets before anyone can see how the activation actually performed.
Pressure on media margins
Compressed retail margins put commission structures under review. Clients want proof of incremental return, not invoices for manual campaign management.
Specs that keep budget dark
Sizes, claims, and legal rules differ per retailer. A rejected asset is an unfilled placement, and the budget behind it never reaches a shopper.
AdFury closes the gap between the media you can buy and the creative that can fill it. Talk to AdFury
Built for trading desks
Buy more media without buying more production hours.
Turn The Media Plan Into Live Creative
Build campaigns across every platform in one agnostic workspace, then generate display ads from your targeting schema and campaign goals instead of a generic template. Every size and placement a retailer requires is produced at once, fully layered, so a trader repositions copy or swaps a hero image without opening a design ticket. Express mode ships in one click; Advanced gives full control over targeting and moments.
Try NowVölt · Q4 retail initiative
$402K live spend
- Amazon Ads42% of spend · 4.6x
- Walmart Connect29% of spend · 3.9x
- Instacart21% of spend · 5.2x
- CTV (uploaded)8% of spend · 2.7x
One report for the client, no matter who runs the platform
Run Every Platform As One Initiative
Group campaigns from any network — retail, social, CTV, display — into a single initiative, including the platforms you cannot connect by API. Spend, delivery, and conversion roll up into one dashboard, so the client sees the whole activation instead of five disconnected reports, and each brand's data stays siloed to the users you authorize.
Try NowWalmart search velocity
cordless drill set
+38%You lead
holiday tool gift
+62%Competitor
20v battery kit
+14%You lead
drill and impact combo
+27%Open
Built for the moment shoppers are searching
Aim Spend At Demand That Converts
Pull true Walmart keyword data in an agnostic view to see which terms convert, who is winning the category, and where brand velocity is accelerating. Harvest the top-velocity terms into the campaign build, then generate creative for the exact moment those shoppers are searching — seasonal, competitive, or new-to-category.
Try Now
Variation 1
Variation 2
Variation 3
Variation 4
Ash recommends
Variation 4 is holding click-through as the set fatigues. Shift the Amazon and Instacart budget behind it and refresh the rest before CPCs drift.
- CTR
- +34%
- ROAS
- 4.1x
- CPC
- -19%
Outrun Ad Fatigue And Prove The Lift
Run control groups across audiences, offers, and seasons, then let Ash read the results and name the compliant variation that deserves the next dollar. Creative performance, cross-platform delivery, and conversion land in one configurable dashboard you can hand straight to the client.
Try NowDigital shelf
Every click you buy ends on a product page
A media buying agency is judged on what happens after the click. The Digital Shelf app builds the imagery, listing content, and rich media that convert the traffic you paid for — so the shelf stops capping the ROAS your bidding earned.
- PDP imagery from a product URLStudio, in-situation, lifestyle, and mobile-optimized images for every SKU in the plan, generated without booking a photoshoot.
- Rich media that publishes compliantComparison tables, FAQs, and review highlights deploy through middleware built for Walmart's OmniSpec, lifting conversion where they go live.
- Listings written for machine readersTitles, descriptions, and attributes are optimized for semantic retail search, so the assistants shoppers now ask still surface the product.
- PDP health scoringGlance views, traffic, and add-to-cart lift tracked in custom windows, proving the page — not just the placement — is doing its job.
Where the paid click lands
European Style Cultured Butter
Sea salted · 82% butterfat · 8 oz
- Comparison table
- FAQ module
- Review highlights
Rich media modules lift conversion 39%
Real results
Fewer hours in production, more of the plan in market
- faster turnaround from approved brief to live placement
80%
faster turnaround from approved brief to live placement
- lower creative production cost inside the media budget
70%
lower creative production cost inside the media budget
- lift in conversion where rich media is live
39%
lift in conversion where rich media is live
- platform rejection rate, so budget never sits dark
<1%
platform rejection rate, so budget never sits dark
The AdFury.ai App
Two engines, one agency login
The campaigns you trade and the product pages they land on run side by side, so the placement and the shelf behind it never drift apart.
Retail Media App
AI-native campaign and creative engine
Build, launch, and optimize retail media across every network from one platform-agnostic workspace, with the creative produced inside the same login.
- Build campaigns at scaleConstruct campaigns across multiple platforms in Express mode for one-click generation or Advanced mode for full targeting control.
- Compliant placement generationProduce every required ad size and placement instantly, generating API-compliant display creative with near-zero rejection rates.
- Dynamic creative resizeOutpainting expands and reframes creative for each placement instead of cropping, and every resize stays fully editable.
- Unified campaign initiativesBundle social, CTV, retail, and display activations into one initiative — even platforms without API connections.
- Live campaign managementMonitor and adjust every active campaign from one dashboard, keeping spend, creative, and delivery aligned to client goals.
- Cross-platform media analyticsVisualize performance across every connected platform, ingesting data from 40+ sources by API or upload with auto-mapping.
Digital Shelf App
AI-native content and conversion engine
Generate the imagery, listings, and rich media that turn the traffic your campaigns buy into transactions across every client catalog.
- Generate PDP imageryDrop in a product URL to produce complete, fully-compliant PDP imagery without a physical photoshoot.
- High-velocity image generationStudio, lifestyle, and mobile-optimized infographic imagery at 10x scale to meet retail algorithm volume demands.
- Central listing managementUpdate titles, descriptions, and images across fragmented retail networks, with bulk updates across hundreds of SKUs.
- Automated rich mediaConvert existing SKU datasets into immersive product pages with comparison tables, 360 viewers, and before/after modules.
- Creative and PDP intelligenceMeasure how each creative variation drives clicks and conversion, and score PDP health on glance views and add-to-cart lift.
- High-fidelity downloadsExport agency-owned imagery in 2K or 4K with editable files, ready for rapid client revisions and mid-flight campaign pivots.
Managed services
An extension of your trading desk
Run the App with your own team, hand the execution to ours, or split the work by client or retailer. Either way the work ships under your agency's name.
Retail Media managed service
Our retail media specialists build, publish, and optimize behind your desk, so new client wins and mid-flight pivots never wait on headcount.
- Campaign build and activation across Amazon, Walmart, Instacart, and 40+ platforms
- Full display ad sets produced and resized to every placement spec
- Continuous variation testing to counter ad fatigue mid-flight
- Live optimization of pacing, spend, and creative against client goals
- Consolidated cross-platform reporting your team presents as its own
Digital Shelf managed service
Retail experts keep the pages behind your placements accurate, compliant, and ready to convert the traffic you are paying for.
- PDP imagery produced at catalog scale: studio, lifestyle, and infographic
- Title, description, and attribute optimization for semantic retail search
- Bulk listing refreshes across hundreds of SKUs and multiple retailers
- Rich media modules built and published against retailer APIs
- PDP health scoring on glance views, traffic, and add-to-cart lift
Onboarding
How a new client plan goes live
Connect the platforms you buy
Link Amazon, Walmart, and Instacart by API, then bring the rest of the plan in from 40+ platforms by upload — auto-mapping handles the formats.
Profile the brand and catalog
Drop the client's link to build their brand profile, upload guidelines and legal policy once, and sync the catalog so product data stays current.
Launch, optimize, and report
Generate every placement, group the platforms into one initiative, and track pacing, ROAS, and creative performance per account.
A complete solution
The operations layer under every media plan
Platform connections, data ingestion, compliance, and billing in one place, so the hours between them go back to trading.
Targeting-driven generation
Display creative derived from your campaign goals and targeting schema rather than a generic template.
Outpainted ad resizing
Take any image and resize it for every selected retailer, fully outpainted and still editable afterwards.
Connected retail platforms
Link Amazon, Walmart, and other networks by API to centralize fragmented campaign and spend data.
Forty-plus platform ingestion
Bring in data from platforms without APIs through CSV, Excel, and auto-mapped uploads.
Grouped initiatives
Bundle social, CTV, retail, and display activations into one view, regardless of which agency owns them.
Unified media analytics
Configure dashboards per client to visualize spend, delivery, and conversion across every platform.
Automated testing recommendations
Run control groups and get guidance on which compliant variation deserves more budget.
Creative performance intelligence
See exactly how each creative change drives clicks, conversions, and ROI across fragmented networks.
Retail keyword intelligence
True Walmart keyword data, category competitors, and brand velocity to aim spend at converting demand.
Ash, your AI media agent
Ash reads campaigns and creative, then recommends where to optimize — available in chat anywhere in the app.
Creative library and asset DAM
Filter hundreds of thousands of generated creatives and inject client imagery into new generations on demand.
Brand and legal compliance
Client guidelines and legal policy are applied on generation, so a spec error never darkens a placement.
Secure client brand silos
Each account stays visible only to the agency users you authorize, behind two-factor login.
Transparent ad-spend billing
Consolidate invoices, payment methods, and seats with a two-percent ad-spend model tracked against ROAS.
Approval and delivery alerts
Notifications and emails keep traders, creative reviewers, and clients moving through approvals from one hub.
Media Buying Agencies
Frequently asked questions
Put the plan in market at the speed you bought it
Compliant retail media creative and digital shelf content for every campaign you trade, produced in minutes.
Why AdFury
The AdFury difference
Retail expertise. Purpose-built AI for retail. Operational excellence. Customer accountability.
The Retail AI Brain
Building our AI infrastructure since Oct. 2024. Agentic App. Managed Services. Custom AI workflows. Purpose-built for retail, not adapted from generic AI.
Retail Insiders, Real Results
Built by founders who scaled retail SaaS to exit. Deep expertise in retail media networks and retail product content management. We know the problems.
Knowledge Meets AI Speed
Retail knowledge powered by fine-tuned AI. Adapt faster. Solve better. Evolve precisely. Momentum catapults results. Trust expertise.
Customer Success, Always
Specialists, not generalists. We go deep in retail for focus on growth. Proven founders. Managed services. Dedicated support. We never fail our clients.
Our Values
What drives us forward
Seven principles that decide what we build, how we test it, and who we build it with.
See what each value means in practice- See the Future
- Never Stop Researching
- Never Stop Testing
- Be the First
- Explore Relevancy
- Bring Everyone Together
- Inspire Rapid Change
Built by Retail Insiders
Proven founders. Deep retail expertise.
Founded by retail technology entrepreneurs who built and scaled WhyteSpyder to a successful exit, AdFury.ai combines decades of retail and e-commerce expertise with cutting-edge AI architecture. We don't just understand retail — we've built and scaled profitable SaaS solutions and managed services within it.
WhyteSpyder started as a digital shopper agency for Walmart in 2012, became retail ecommerce SaaS in 2019, and sold to Ascential in 2021, where the team went on to scale retail media inside Flywheel Digital. AdFury.ai followed in October 2024.
- Founded
- Oct. 2024
- Headquarters
- Rogers, AR
- Built for
- Retail only
- Team
- 14 insiders
