An AI-Native Creative Layer For Technology Integrators
Deliver the retail media and digital shelf capability your clients bought without building an ad creative stack, an asset manager, and forty retailer integrations from scratch.
One deployment, every client tenant
Multi-tenantGrocery network · endemic advertisers
Walmart Connect API · catalog sync
Live
Beauty retailer · owned media
Amazon Ads API · PIM connector
Live
Marketplace program · shoppable
Instacart API · 40+ source ingest
Onboarding
Each tenant is provisioned with its own identity, catalog sync, and compliance policy — configured, not custom built.
Book an Integration DemoPre-built integrations with the networks your clients monetize
The replatforming
Retailers are rebuilding on composable stacks. The creative layer is still missing.
Retail enterprises are replatforming from monolithic ad engines to identity-resolved, composable architectures, and integrators are the orchestrators of that shift. But once the data pipelines, clean rooms, and decisioning are live, the network still needs compliant creative and product content at a volume no manual studio can supply.
- retail media technology integration market between 2025 and 2030, across five distribution channels
$13B → $29B
retail media technology integration market between 2025 and 2030, across five distribution channels
- aggregate annual revenue commanded by the twenty largest systems integrators
$478B
aggregate annual revenue commanded by the twenty largest systems integrators
- of segment revenue held by the top three players, so differentiation has to come from delivery
~40%
of segment revenue held by the top three players, so differentiation has to come from delivery
- the creative and content production window a modern network deployment has to support
Weeks → minutes
the creative and content production window a modern network deployment has to support
Legacy technical debt
Monolithic ad engines and single-vendor stacks were never designed for composable identity or real-time decisioning, so every retrofit adds another layer of debt to maintain.
First-party data replatforming
As third-party cookies retire, targeting moves onto first-party transaction data. Pipelines, consent, and identity resolution have to be rebuilt rather than patched.
The creative supply gap
You can deliver clean rooms, point-of-sale integration, and decisioning, then watch inventory go unsold because nobody can produce compliant creative at network volume.
Fragmented specifications
Every retailer and network enforces its own sizes, claims, and content policy. Hand-built spec handling turns into a maintenance line item on every engagement.
Machine-readable shelves
Conversational assistants and generative search read catalogs semantically, so product content built for keyword density stops surfacing across the estate you deployed.
Custom build economics
Bespoke creative tooling is expensive to build, expensive to maintain, and hard to bill twice. Reusable, AI-native components are where the margin sits.
AdFury ships the AI-native creative and content layer of that stack, so your architects spend their hours on the rest of it. Talk to AdFury
Reference architecture
A composable layer that drops into the stack you designed
The hard part of a network build is the plumbing beneath it — identity, consent, point-of-sale synchronization, decisioning. That is your work. AdFury supplies the layer above it, where creative and product content are produced, made compliant, and pushed to every surface.
- Connect the networks by APILink Amazon, Walmart, Instacart, and the rest of the client's retail estate directly, so campaign and catalog data activates without a bespoke connector project.
- Ingest the platforms that have no APIPull media and product data from over forty sources through uploads that internal models auto-map and convert, instead of writing one-off parsers per platform.
- Extend through plugins and connectorsAttach workspace products, partner platforms, and creative tools such as Adobe Express so assets move across the client's existing technology footprint.
- Deploy as a component, not a platform swapAdFury slots above the data foundation and beside the ad server, so the architecture you already sold stays intact and the creative gap closes.
- Retail surfacesOnsite display · search · PDP · marketplace · CTVClient estate
- Creative and content layerGeneration · resizing · compliance · rich media · DAMAdFury
- Decisioning and ad servingAuction · pacing · yield · campaign managementYour build
- Data foundationFirst-party POS · identity graph · clean room · consentYour build
What the layer emits
Placement-compliant display creative, PDP imagery, and rich media — generated per tenant and returned fully layered.
Built for integration delivery
Ship the capability without building the software.
Close The Creative Gap In Every Network Build
Point the engine at an advertiser's product page and it constructs the full campaign: every size and placement the retailer requires, generated from targeting and goals rather than a template. Outpainting reframes each placement instead of cropping, and every asset returns fully layered so a client team can adjust copy and imagery without a re-export.
Try NowPublished through OmniSpec middleware
European Style Cultured Butter
Sea salted · 82% butterfat · 8 oz
- Comparison table
- 360 viewer
- Before / after
Rich media modules lift conversion 39%
Automate The Digital Shelf The Media Depends On
A product URL is enough to generate complete PDP imagery — studio, lifestyle, and mobile-optimized infographics — with no photoshoot in the delivery plan. Rich media then publishes through middleware engineered for Walmart's OmniSpec APIs, so comparison tables, 360 viewers, and before/after blocks go live compliant on the first push.
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Tenant: Aura Beauty
- Brand kit and lockup rules
- Approved claims library
- Legal disclaimers
- Retailer content policy
- Two-factor access control
Enforced at generation time and visible only to the users you authorize.
Provision Tenants With Governance Built In
Drop a link and AI builds the full brand profile, then guidelines and legal policy are uploaded once and enforced on every generation. Each tenant's data stays siloed behind two-factor access, users and permissions are managed centrally, and billing consolidates into a single dashboard tied to ROAS.
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Variation 1
Variation 2
Variation 3
Variation 4
Ash recommends
Variation 2 is holding click-through as the set fatigues. Scale it across the connected networks, and refresh the rest of the batch.
- CTR
- +34%
- ROAS
- 4.1x
- Add to cart
- +22%
Instrument The Estate And Prove The Lift
Media analytics unify performance across every connected platform, creative intelligence measures how each variation drives ROI, and PDP health scoring tracks traffic and add-to-cart lift in custom windows. Ash, the AI media agent, reads it all and recommends what to scale — evidence your engagement can be renewed on.
Try NowReal results
Delivery capacity you can bill instead of build cost you absorb
- faster asset production across advertiser tenants
80%
faster asset production across advertiser tenants
- lower creative production cost per engagement
70%
lower creative production cost per engagement
- platforms ingested without a custom connector build
40+
platforms ingested without a custom connector build
- platform rejection rate on published assets
<1%
platform rejection rate on published assets
The AdFury.ai App
Two engines, one deployment
Retail media creative and digital shelf content run on the same platform, so the ad the network serves and the product page it lands on stay in sync across every tenant.
Retail Media App
AI-native creative automation engine
Launch targeting-driven creative iterations across every network in the client estate and resize instantly with outpainting, from one platform-agnostic workspace.
- Campaigns built at network scaleConstruct campaigns across multiple platforms in Express mode for one-click generation or Advanced mode for full targeting control.
- Every placement, generated compliantProduce each required ad size instantly, with retailer specifications applied during generation rather than checked afterward.
- Outpainting-based resizingExpand and reframe creative to fit new placements instead of cropping, and keep every resized output fully editable.
- Initiatives across disconnected systemsBundle social, CTV, retail, and display activations into one initiative, including platforms with no API to connect.
- Forty-plus source data ingestionUpload platform data for instant auto-mapping, with internal models converting formats so no custom parser is needed.
- Walmart keyword intelligenceAccess true Walmart keyword data, category competitors, and brand velocity to aim campaigns at converting demand.
Digital Shelf App
AI-native imagery and listing automation
Generate layered product visuals, manage high-volume listing updates, and deploy API-compliant rich media across every catalog in the deployment.
- PDP imagery from a product URLDrop in a link to produce complete, retail-ready product page imagery without a physical photoshoot in the project plan.
- Every image type a retailer demandsStudio, lifestyle, and mobile-optimized infographic imagery generated at the volume retail algorithms reward.
- Automated catalog synchronizationConnect retailers to pull product data automatically, or onboard by upload, and keep the catalog current as it changes.
- Central listing managementUpdate titles, descriptions, and images across fragmented networks, with bulk refreshes across hundreds of SKUs at once.
- Rich media through OmniSpec middlewareConvert existing SKU datasets into immersive pages with comparison tables, 360 viewers, and before/after modules that publish compliant.
- High-fidelity asset exportDownload owned imagery in high resolution with editable files, ready for client handoff or reuse on the next engagement.
Managed services
Delivery capacity behind your statement of work
Hand your client the App and let their team run it, keep the production in ours, or split it by workstream. Either way the output ships under your firm's name.
Retail Media managed service
Our retail media specialists staff the creative workstream behind your statement of work, so a network launch never waits on a practice you do not have.
- Campaign build and activation across Amazon, Walmart, Instacart, and 40+ platforms
- Full display ad sets produced and resized to every placement spec
- Advertiser onboarding support as new tenants come onto the network
- Continuous variation testing to counter ad fatigue mid-flight
- Consolidated cross-platform reporting delivered under your brand
Digital Shelf managed service
Retail experts produce and publish the catalog content the deployment depends on, keeping product pages accurate, compliant, and conversion-ready at scale.
- PDP imagery produced at catalog scale: studio, lifestyle, and infographic
- Title, description, and attribute optimization for semantic retail search
- Bulk listing refreshes across hundreds of SKUs and multiple retailers
- Rich media modules built and published against retailer APIs
- PDP health scoring on glance views, traffic, and add-to-cart lift
Onboarding
How the creative layer goes live
Connect the platform estate
Link the client's retailers and networks by API, add plugins and connectors for the surrounding stack, and ingest the platforms that have none from 40+ supported sources.
Provision tenants and policy
Point AdFury at each advertiser's site to build the brand profile, upload guidelines and legal policy once, then set user access, silos, and billing per tenant.
Ship creative, content, and proof
Generate ad sets and PDP imagery, publish rich media through retailer APIs, and report spend, ROAS, and content health back through configurable dashboards.
A complete solution
The operations layer under every tenant you deploy
Platform connections, catalog syncing, brand governance, analytics, and billing in one place, so the integration work between them stops being something you have to build.
Retail platform connections
Link connected retailers through APIs to power data activation without another bespoke integration project.
Plugins and connectors
Attach workspace products, partner platforms, and creative tools so assets move across the client's existing footprint.
Forty-plus platform ingestion
Bring in data from sources without APIs through uploads that internal models auto-map and convert.
Automated catalog sync
Pull product data from retailers automatically so new items and content edits flow into creative on their own.
Instant brand profiling
Onboard a new tenant by extracting logos, colors, and brand identity directly from the advertiser's website.
Brand and legal compliance
Upload guidelines and legal policy so every generation stays enterprise-grade, on-brand, and inside retailer content rules.
Siloed tenant architecture
Each brand's data stays visible only to the users you explicitly authorize, behind two-factor authenticated login.
Centralized team management
Manage every user under one account and control brand access and editing rights per person as engagements change.
Custom digital asset manager
Hold client imagery in a secure DAM, inject it into automated generations, and reuse historical assets instantly.
Ash, the AI media agent
Ash analyzes campaigns across platforms and recommends where to optimize, available in chat anywhere in the app.
Automated testing recommendations
Run test groups and receive guidance on which compliant variations deserve more budget as sets fatigue.
Creative performance intelligence
Measure how creative changes drive ROI across every ad set instead of inferring it from platform-level totals.
PDP health scoring
Track traffic and add-to-cart lift in custom windows to prove the impact of content changes on the shelf.
Configurable client dashboards
Visualize unified media performance per tenant, with dashboards shaped to how each stakeholder reads the estate.
Consolidated billing and spend
Manage invoices, payment methods, and seats in one dashboard with transparent spend tracked next to ROAS.
Approval and status alerts
Real-time notifications on generations, approvals, and account activity keep review moving across distributed teams.
Technology Integrators
Frequently asked questions
Add the creative layer without adding a build
Compliant retail media and digital shelf content for every tenant in the stack you deploy, produced in minutes.
Why AdFury
The AdFury difference
Retail expertise. Purpose-built AI for retail. Operational excellence. Customer accountability.
The Retail AI Brain
Building our AI infrastructure since Oct. 2024. Agentic App. Managed Services. Custom AI workflows. Purpose-built for retail, not adapted from generic AI.
Retail Insiders, Real Results
Built by founders who scaled retail SaaS to exit. Deep expertise in retail media networks and retail product content management. We know the problems.
Knowledge Meets AI Speed
Retail knowledge powered by fine-tuned AI. Adapt faster. Solve better. Evolve precisely. Momentum catapults results. Trust expertise.
Customer Success, Always
Specialists, not generalists. We go deep in retail for focus on growth. Proven founders. Managed services. Dedicated support. We never fail our clients.
Our Values
What drives us forward
Seven principles that decide what we build, how we test it, and who we build it with.
See what each value means in practice- See the Future
- Never Stop Researching
- Never Stop Testing
- Be the First
- Explore Relevancy
- Bring Everyone Together
- Inspire Rapid Change
Built by Retail Insiders
Proven founders. Deep retail expertise.
Founded by retail technology entrepreneurs who built and scaled WhyteSpyder to a successful exit, AdFury.ai combines decades of retail and e-commerce expertise with cutting-edge AI architecture. We don't just understand retail — we've built and scaled profitable SaaS solutions and managed services within it.
WhyteSpyder started as a digital shopper agency for Walmart in 2012, became retail ecommerce SaaS in 2019, and sold to Ascential in 2021, where the team went on to scale retail media inside Flywheel Digital. AdFury.ai followed in October 2024.
- Founded
- Oct. 2024
- Headquarters
- Rogers, AR
- Built for
- Retail only
- Team
- 14 insiders
