An AI-Native Retail Engine For 1P Suppliers
Run retail media and digital shelf production for every brand you manufacture from one workspace — with messaging tailored to the item, not a template, on every retailer you supply.
One vendor workspace, every brand you manufacture
First-party dataStone Hollow Creamery
Amazon Vendor Central · Walmart Connect
412 items synced
Völt Hydration
Walmart Connect · Instacart
168 items synced
Flux Power Tools
Amazon Vendor Central
236 items synced
Item attributes, inventory, and seasonality flow from your catalog straight into every generation.
Book a Brand DemoCompliant on every retailer you supply
The 1P opportunity
Retail media became your P&L. Production drag is capping it.
First-party suppliers are reallocating up to half of their budgets into closed-loop retail environments where attribution is deterministic and the data is their own. Onsite display still holds 86% of the market, while off-site grows at a 30% CAGR and in-store digital at 47% — multiplying the specifications you have to satisfy faster than any manual studio can keep up.
- projected global retail media ecosystem by 2030, up from a $153.3B baseline in 2024
$413B
projected global retail media ecosystem by 2030, up from a $153.3B baseline in 2024
- compound annual growth carrying 1P retail media toward a $275B addressable market
14.8%
compound annual growth carrying 1P retail media toward a $275B addressable market
- lost every week per team member to manual production across fragmented networks
20+ hrs
lost every week per team member to manual production across fragmented networks
- retail media networks, each with its own creative specs, claims rules, and APIs
200+
retail media networks, each with its own creative specs, claims rules, and APIs
Production drag at catalog scale
Every retailer demands its own sizes, claims, and metadata. Rebuilding one concept for each network consumes the hours your brand team should spend on category strategy.
Third-party sellers moving faster
Nimble 3P sellers relist, retitle, and refresh creative continuously. A supplier working on quarterly production cycles loses the category narrative to them.
Machine customers and zero-click discovery
Shoppers ask assistants instead of browsing. Item records tuned for keyword density stop surfacing, so answer engine optimization becomes a supply-side requirement.
Brand equity and compliance risk
Retailer content policy and regulation such as the EU AI Act mean every automated asset needs enforced guardrails, not a reviewer catching errors after publication.
AdFury closes the gap between the volume retail algorithms consume and what a 1P brand team can produce. Talk to AdFury
Built for 1P brand operations
Own every retailer surface without adding headcount.
Catalog · Amazon Vendor Central
412 items synced- European Style Cultured Butter8 oz · Sea salted · In stock
Völt Electrolyte, Arctic Berry 12-pack12 pack · Zero sugar · In stock
Flux 20V Brushless Drill Kit2 batteries · Brushless · Low stock
Messaging tailored per item, not per template
1080 × 1080
In-grid
300 × 600
Half page
160 × 600
Skyscraper
1500 × 1500
Main image
Turn Your Catalog Into Every Retailer's Ad Set
Connect the retailers you supply by API and item data flows in automatically — titles, attributes, inventory, and pack sizes. Point the engine at a product and it builds every size and placement that retailer requires, with messaging tailored to the item and the season rather than a generic brand template. Outputs arrive fully layered, so your team repositions copy and swaps CTAs without rebuilding the file.
Try Now
Völt Hydration
- Logo and lockup rules
- Color and type system
- Approved claims and callouts
- Legal disclaimers
- Retailer content policy
Enforced on every generation, and visible only to the users you authorize.
Enforce Brand Compliance On Every Generation
Drop in a link and AI builds a full brand profile, importing your identity automatically. Upload guidelines and legal policy once, and every automated variation inherits them — the profiler sharpens with each pass, so the brand becomes more precise over time. Each brand in your portfolio stays siloed to the users you authorize, behind two-factor authentication.
Try NowInitiative · Q4 Hydration Push
3 teams- Media agencyAmazon Ads · $184K · 4.6x ROAS
- Shopper agencyWalmart Connect · $126K · 3.9x ROAS
- In-house teamInstacart · $92K · 5.2x ROAS
Each partner sees only the brand data you grant. You see all of it.
Ash recommends
Instacart conversions climb while the Walmart Connect flight is live, so the two are compounding. Your media agency's Amazon set is fatiguing — refresh it before adding budget.
See Every Agency's Activation In One Place
Your media agency, your shopper agency, and your in-house team each report from a different platform. Group their activations into one initiative — including platforms with no API connection — and the siloed views collapse into a single roll-up. You see exactly what is running, Ash reads how the activations compound, and each partner still only sees the brand data you grant.
Try NowTest group · Psyche Rush 12-pack
Variation 1
Variation 2
Variation 3
Variation 4
Ash recommends
Variation 2 holds click-through as the set fatigues, and it is the only one carrying the multipack callout. Scale it across Amazon and Instacart, then rebuild the rest around that message.
- CTR
- +34%
- Item ROAS
- 4.1x
- Add to cart
- +22%
Prove Which Creative Moves The Item
Run custom test groups across audiences, offers, and seasons, then measure how creative changes drove ROI on each item rather than the campaign average. Creative performance, PDP content health, and multi-platform conversion land in one configurable dashboard, with retailer-agnostic keyword data showing which category terms your brand is actually winning.
Try NowDigital shelf
The shelf you supply is the shelf you own
As a first-party supplier you control the product record, and every paid click lands on it. The Digital Shelf app generates the imagery, listing content, and rich media that turn that record into a conversion surface — then keeps it current as items, packs, and seasons change.
- PDP imagery from a product URLStudio, lifestyle, and mobile-optimized infographic imagery for every item and pack size you supply, generated without booking a photoshoot for each one.
- Rich media that publishes compliantComparison tables, 360 viewers, and review highlights deploy through middleware engineered for retailer APIs such as Walmart's OmniSpec, built from the assets already on the page.
- Listings written for machine readersTitles, descriptions, and attributes optimized for semantic retail search, so the assistants shoppers now ask still surface your item instead of a competing seller's.
- PDP health scoring per itemGlance views, traffic, and add-to-cart lift tracked item by item, proving the content change — not just the placement — is what moved the number.
Product record · you own it
European Style Cultured Butter
Sea salted · 82% butterfat · 8 oz
- Title and attributes
- Comparison table
- Review highlights
- Glance views
- +41%
- Traffic
- +28%
- Add to cart
- +22%
Rich media modules lift conversion 39%
Real results
Margin you keep instead of spending on production
- faster from item launch to live, compliant creative
80%
faster from item launch to live, compliant creative
- lower creative production cost per item
70%
lower creative production cost per item
- lift in digital shelf conversions
39%
lift in digital shelf conversions
- returned each week to every team member
20+ hrs
returned each week to every team member
The AdFury.ai App
Two engines, one vendor login
Retail media creative and digital shelf content run side by side, so the ad you publish and the product record it lands on stay in sync.
Retail Media App
AI-native creative automation engine
Launch countless ad variations across the networks you supply and resize instantly with outpainting, all from one platform-agnostic workspace.
- Build campaigns at scaleConstruct retail media campaigns across multiple platforms in Express mode for one-click generation or Advanced mode for full targeting control.
- Compliant placement generationProduce every ad size a retailer requires at once, generating API-compliant display creative with near-zero rejection rates.
- Dynamic creative resizeOutpainting expands and reframes creative for each placement instead of cropping, and every resize stays fully editable.
- Unified brand initiativesBundle retail, display, social, and CTV activations into one initiative — including platforms with no API connection — so agency data silos disappear.
- Scalable creative libraryBrowse and filter every ad set you have generated, connected to a custom DAM holding your own 1P brand imagery.
- Retail keyword intelligenceSee true keyword data in a retailer-agnostic view, plus category competitors and brand velocity, to aim spend at converting demand.
Digital Shelf App
AI-native imagery and listing automation
Generate layered product visuals, manage listing updates in bulk, and deploy API-compliant rich media across every item in your catalog.
- Generate PDP imageryDrop in a product URL to produce complete, fully-compliant PDP imagery without a physical photoshoot.
- Every PDP image typeStudio, lifestyle, and mobile-optimized infographic imagery tailored to item-level details, pack size, and seasonality.
- Layered editing and refinementFull layering lets your brand team edit text and insert approved assets without starting a generation over.
- Central listing managementUpdate titles, descriptions, and images across every retailer you supply, with bulk refreshes across thousands of items at once.
- Automated rich mediaPull existing PDP assets into immersive product pages with comparison tables, 360 viewers, and review highlights.
- High-fidelity downloadsExport your owned imagery in high resolution with editable files, ready for trade decks, packaging, and retailer submissions.
Managed services
A retail team that plugs into yours
Run the App with your own brand team, hand production to our retail specialists, or split the work by category. Either way the output ships as your brand, on your vendor account.
Retail Media managed service
Our retail media specialists run production and optimization inside your vendor account, so category launches and seasonal pushes never wait on headcount or an agency scope change.
- Campaign build and activation across Amazon, Walmart, Instacart, and 40+ platforms
- Full display ad sets produced and resized to every placement spec you supply
- Continuous variation testing to counter ad fatigue mid-flight
- Live optimization of spend, creative, and delivery against category goals
- One consolidated report across every agency and platform running your brands
Digital Shelf managed service
Retail experts produce and publish the catalog content behind every campaign, keeping your product records accurate, compliant, and conversion-ready as the assortment changes.
- PDP imagery produced at catalog scale: studio, lifestyle, and infographic
- Title, description, and attribute optimization for semantic retail search
- Bulk listing refreshes across thousands of items and every retailer you supply
- Rich media modules built and published against retailer APIs
- PDP health scoring on glance views, traffic, and add-to-cart lift per item
Onboarding
How a 1P brand goes live
Profile each brand you own
Drop in a link and AI builds the full brand profile from your site. Upload guidelines and legal policy once so compliance is enforced on every generation.
Connect retailers and catalog
Link the retailers you supply by API to pull item data automatically, or ingest from 40+ sources by upload. New items flow in and stay current.
Ship media and shelf content
Generate ad sets and PDP imagery, review layered files, and publish — with spend, ROAS, and PDP health tracked item by item.
A complete solution
The operations layer under your whole portfolio
Team coordination, catalog syncing, brand compliance, and billing in one place, so the fragmented workflow between them disappears.
One-click brand profiling
Drop in a link and AI imports your brand identity automatically, so a new brand is production-ready without manual setup.
Retail brand compliance
Upload guidelines so every automated variation stays enterprise-grade across fragmented retailer specifications.
Retail asset management
Hold your 1P imagery in a custom DAM and inject it into any generation, keeping creative on-brand at volume.
Siloed brand security
Each brand's data stays visible only to the users you authorize, behind two-factor authentication.
Centralized team management
Manage every user under a single vendor account and control who can edit each brand in the portfolio.
Automated catalog sync
Connect a retailer to pull product data automatically so every new item flows into generation as it launches.
Connected retail platforms
Link Amazon, Walmart, and Instacart by API to power data, activation, and creative from one workspace.
Forty-plus platform ingestion
Bring in media data from platforms without APIs through auto-mapped CSV and Excel uploads.
Ash, your AI media agent
Ash analyzes campaigns, shows how every platform plays together, and is available in chat anywhere in the app.
A/B testing and recommendations
Run custom test groups and receive automated guidance on which compliant variations deserve more budget.
Creative performance measurement
See exactly how creative changes drive ROI across every ad set, item, and connected platform.
PDP content health scoring
Track glance views and traffic lift to prove the impact of content changes item by item.
Custom performance dashboards
Configure dashboards to visualize conversion, engagement, and display metrics across every source you ingest.
Retail keyword intelligence
See true keyword data, category competitors, and brand velocity in a retailer-agnostic view.
Centralized billing and ROAS
One dashboard for payment methods and invoices, with transparent ad-spend tracked next to the return it produced.
1P Suppliers
Frequently asked questions
Explore
The rest of the AdFury platform
Turn hundreds of retailer specs into one workflow
Compliant retail media and digital shelf content for every item you supply, produced in minutes.
Why AdFury
The AdFury difference
Retail expertise. Purpose-built AI for retail. Operational excellence. Customer accountability.
The Retail AI Brain
Building our AI infrastructure since Oct. 2024. Agentic App. Managed Services. Custom AI workflows. Purpose-built for retail, not adapted from generic AI.
Retail Insiders, Real Results
Built by founders who scaled retail SaaS to exit. Deep expertise in retail media networks and retail product content management. We know the problems.
Knowledge Meets AI Speed
Retail knowledge powered by fine-tuned AI. Adapt faster. Solve better. Evolve precisely. Momentum catapults results. Trust expertise.
Customer Success, Always
Specialists, not generalists. We go deep in retail for focus on growth. Proven founders. Managed services. Dedicated support. We never fail our clients.
Our Values
What drives us forward
Seven principles that decide what we build, how we test it, and who we build it with.
See what each value means in practice- See the Future
- Never Stop Researching
- Never Stop Testing
- Be the First
- Explore Relevancy
- Bring Everyone Together
- Inspire Rapid Change
Built by Retail Insiders
Proven founders. Deep retail expertise.
Founded by retail technology entrepreneurs who built and scaled WhyteSpyder to a successful exit, AdFury.ai combines decades of retail and e-commerce expertise with cutting-edge AI architecture. We don't just understand retail — we've built and scaled profitable SaaS solutions and managed services within it.
WhyteSpyder started as a digital shopper agency for Walmart in 2012, became retail ecommerce SaaS in 2019, and sold to Ascential in 2021, where the team went on to scale retail media inside Flywheel Digital. AdFury.ai followed in October 2024.
- Founded
- Oct. 2024
- Headquarters
- Rogers, AR
- Built for
- Retail only
- Team
- 14 insiders
