An AI-Native Production Engine For Creative Agencies
Run retail media and digital shelf creative for every client from one workspace — compliant, on-brand, and produced at a velocity manual design retainers cannot reach.
One agency workspace, every client account
Brand-siloedAura Beauty
Amazon Ads
Stone Hollow Creamery
Walmart Connect
Völt Hydration
Instacart
Aurora Baby
Amazon Ads
Mantle Outdoor
Walmart Connect
Nula Audio
Amazon Ads
Stride & Soul
Instacart
Summit
Walmart Connect
Every client's brand kit, legal policy, and retailer specs are enforced on generation.
Book an Agency DemoCompliant on every network your clients sell through
The third wave
Retail media is where the budget went. Creative is where it stalls.
After search and social, retail media networks became the premier channel for consumer brands. The creative agencies serving them are now caught between holding-company consolidation on one side and agile, AI-native boutiques on the other — with manual asset production as the bottleneck in the middle.
- projected global retail media ad spend in 2026, roughly 16% of all digital advertising
$200B+
projected global retail media ad spend in 2026, roughly 16% of all digital advertising
- share of the mature US digital ad market that retail media is approaching
18%
share of the mature US digital ad market that retail media is approaching
- annual growth of the retail media creative optimization and automation category
16.5%
annual growth of the retail media creative optimization and automation category
- the production window brands now expect from the agencies they retain
Weeks → minutes
the production window brands now expect from the agencies they retain
Compressed retail margins
Brand budgets are reallocating toward closed-loop retail environments, and the retainer hours funding manual design are the first to be cut.
Rapid ad fatigue
Algorithmic delivery burns through creative faster than a design queue can refill it, so campaigns decay while the next round is still in production.
Platform-specific compliance
Every network enforces its own sizes, claims, and legal rules. Minor spec errors turn into rejections, delays, and awkward client conversations.
Machine-readable shelves
Conversational assistants and generative search read product content semantically, so catalogs built for keyword density stop surfacing.
AdFury closes the gap between what retail algorithms consume and what a creative team can produce. Talk to AdFury
Built for agency workflows
Take on more clients without taking on more production.
Produce Every Client's Retail Media Set At Once
Point the engine at a client's product page and it builds the full campaign: every size and placement the retailer requires, generated from their targeting and goals rather than a generic template. Ads arrive fully layered, so your designers reposition copy, swap imagery, and customize CTAs instead of rebuilding flat exports.
Try NowEuropean Style Cultured Butter
Sea salted · 82% butterfat · 8 oz
- Comparison table
- 360 viewer
- Before / after
Rich media modules lift conversion 39%
Own The Digital Shelf, Not Just The Campaign
Drop in a product URL to generate complete PDP imagery — studio, lifestyle, and mobile-optimized infographics — without booking a photoshoot. Then publish rich media modules through middleware engineered for Walmart's OmniSpec APIs, so comparison tables, 360 viewers, and before/after blocks go live compliant.
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Aura Beauty
- Logo and lockup rules
- Color and type system
- Approved claims
- Legal disclaimers
- Retailer content policy
Visible only to the agency users assigned to this account.
Enforce Client Brand Compliance By Default
Extract logos, colors, and identity straight from a client's website, then upload their guidelines and legal policies once. Every generation inherits those guardrails, the AI profiler sharpens with each pass, and each client's data stays siloed to the agency users you authorize.
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Variation 1
Variation 2
Variation 3
Variation 4
Ash recommends
Variation 2 is holding click-through as the set fatigues. Scale it across Amazon and Instacart, and refresh the rest of the batch.
- CTR
- +34%
- ROAS
- 4.1x
- Add to cart
- +22%
Beat Ad Fatigue And Prove The Lift
Run rapid, targeting-driven tests across audiences, offers, and seasons, then let Ash surface which compliant variations to scale. Creative velocity, PDP health, and cross-platform conversion land in one dashboard you can put in front of the client.
Try NowReal results
Margin your agency keeps instead of spending on production
- faster asset production across client accounts
80%
faster asset production across client accounts
- lower creative production costs
70%
lower creative production costs
- lift in digital shelf conversions
39%
lift in digital shelf conversions
- platform rejection rate on published assets
<1%
platform rejection rate on published assets
The AdFury.ai App
Two engines, one agency login
Retail media creative and digital shelf content run side by side, so the ad your team ships and the product page it lands on stay in sync.
Retail Media App
AI-native creative automation engine
Launch high-volume creative iterations across retail networks and resize instantly with outpainting, all from one platform-agnostic workspace.
- Build campaigns at scaleConstruct campaigns across multiple platforms in Express mode for one-click generation or Advanced mode for full targeting control.
- Compliant placement generationProduce every required ad size and placement instantly, generating API-compliant display creative with near-zero rejection rates.
- Dynamic creative resizeOutpainting expands and reframes creative for each placement instead of cropping, and every resize stays fully editable.
- Unified campaign initiativesBundle social, CTV, retail, and display activations into one initiative — even platforms without API connections.
- Scalable creative libraryBrowse and filter hundreds of thousands of generated creatives, connected to your own asset DAM for client imagery.
- Retail keyword intelligenceSee true Walmart keyword data, category competitors, and brand velocity to aim campaigns at converting demand.
Digital Shelf App
AI-native imagery and listing automation
Generate layered product visuals, manage high-volume listing updates, and deploy API-compliant rich media across every client catalog.
- Generate PDP imageryDrop in a product URL to produce complete, fully-compliant PDP imagery without a physical photoshoot.
- High-velocity image generationStudio, lifestyle, and mobile-optimized infographic imagery at 10x scale to meet retail algorithm volume demands.
- Layered editing and refinementYour creative team edits text, adjusts assets, and regenerates variations without starting from scratch.
- Central listing managementUpdate titles, descriptions, and images across fragmented retail networks, with bulk updates across hundreds of SKUs.
- Automated rich mediaConvert existing SKU datasets into immersive product pages with comparison tables, 360 viewers, and before/after modules.
- High-fidelity downloadsExport agency-owned imagery in 2K or 4K with editable files, ready for rapid client revisions and campaign pivots.
Managed services
An extension of your creative department
Use the App with your own team, hand the production to ours, or split the work by client. Either way the output ships under your agency's name.
Retail Media managed service
Our retail media specialists run production and optimization behind your agency, so overflow work and new client wins never wait on headcount.
- Campaign build and activation across Amazon, Walmart, Instacart, and 40+ platforms
- Full display ad sets produced and resized to every placement spec
- Continuous variation testing to counter ad fatigue mid-flight
- Live optimization of spend, creative, and delivery against client goals
- Consolidated cross-platform reporting your team presents as its own
Digital Shelf managed service
Retail experts produce and publish the catalog content behind every campaign, keeping client product pages accurate, compliant, and conversion-ready.
- PDP imagery produced at catalog scale: studio, lifestyle, and infographic
- Title, description, and attribute optimization for semantic retail search
- Bulk listing refreshes across hundreds of SKUs and multiple retailers
- Rich media modules built and published against retailer APIs
- PDP health scoring on glance views, traffic, and add-to-cart lift
Onboarding
How a new client account goes live
Profile the client brand
Point AdFury at their website and the AI extracts logos, colors, and identity. Upload guidelines and legal policy once to lock compliance in.
Sync the catalog and platforms
Connect the retailers they sell on by API, or ingest data from 40+ sources by upload. Product content flows in and stays current.
Ship retail media and shelf assets
Generate ad sets and PDP imagery, review layered files, and deliver — with spend, ROAS, and creative performance tracked per account.
A complete solution
The operations layer under every client account
Team coordination, catalog syncing, brand compliance, and billing in one place, so the fragmented workflow between them disappears.
Instant client brand profiling
Onboard a new account by extracting logos, colors, and brand identity directly from the client's website.
Brand and legal compliance
Upload guidelines and legal policy so every generation stays enterprise-grade and on-brand.
Custom agency asset manager
Hold client imagery in a secure DAM and inject it into automated generations on demand.
Secure client brand silos
Each account stays visible only to the agency users you explicitly authorize, behind two-factor login.
Agency team management
Manage every user under one account and control brand access and editing rights per person.
Automated catalog sync
Pull client product data from retailers automatically so new items and content edits flow into creative.
Unified retail media platforms
Link Amazon, Walmart, and other networks by API to centralize fragmented campaign data.
Forty-plus platform ingestion
Bring in data from platforms without APIs through CSV, Excel, and auto-mapped uploads.
Ash, your AI creative agent
Ash reads campaigns and assets, then recommends where to optimize — available in chat anywhere in the app.
Automated testing recommendations
Run rapid tests and get guidance on which compliant creative variations deserve more budget.
Creative velocity measurement
See exactly how tailored variations drive clicks, conversions, and ROI across fragmented networks.
PDP health scoring
Track glance views, traffic, and add-to-cart lift to prove the impact of content changes.
Client performance dashboards
Configure dashboards per client to visualize conversion, engagement, and display metrics in one view.
Unified agency billing
Consolidate client invoices, payment methods, and seats, with transparent spend tracking tied to ROAS.
Approval alerts
Notifications and emails keep creative directors and clients moving through review from one hub.
Creative Agencies
Frequently asked questions
Turn a production retainer into a scalable engine
Compliant retail media and digital shelf creative for every client on your roster, produced in minutes.
Why AdFury
The AdFury difference
Retail expertise. Purpose-built AI for retail. Operational excellence. Customer accountability.
The Retail AI Brain
Building our AI infrastructure since Oct. 2024. Agentic App. Managed Services. Custom AI workflows. Purpose-built for retail, not adapted from generic AI.
Retail Insiders, Real Results
Built by founders who scaled retail SaaS to exit. Deep expertise in retail media networks and retail product content management. We know the problems.
Knowledge Meets AI Speed
Retail knowledge powered by fine-tuned AI. Adapt faster. Solve better. Evolve precisely. Momentum catapults results. Trust expertise.
Customer Success, Always
Specialists, not generalists. We go deep in retail for focus on growth. Proven founders. Managed services. Dedicated support. We never fail our clients.
Our Values
What drives us forward
Seven principles that decide what we build, how we test it, and who we build it with.
See what each value means in practice- See the Future
- Never Stop Researching
- Never Stop Testing
- Be the First
- Explore Relevancy
- Bring Everyone Together
- Inspire Rapid Change
Built by Retail Insiders
Proven founders. Deep retail expertise.
Founded by retail technology entrepreneurs who built and scaled WhyteSpyder to a successful exit, AdFury.ai combines decades of retail and e-commerce expertise with cutting-edge AI architecture. We don't just understand retail — we've built and scaled profitable SaaS solutions and managed services within it.
WhyteSpyder started as a digital shopper agency for Walmart in 2012, became retail ecommerce SaaS in 2019, and sold to Ascential in 2021, where the team went on to scale retail media inside Flywheel Digital. AdFury.ai followed in October 2024.
- Founded
- Oct. 2024
- Headquarters
- Rogers, AR
- Built for
- Retail only
- Team
- 14 insiders
