One Operating Layer For Every Platform You Manage
Multi-platform agencies run whole brand portfolios across marketplaces, retail media networks, social, and CTV. AdFury unifies the catalog, creative, campaigns, and reporting behind all of them in one workspace.
One workspace, every connected platform
Platform-agnosticAmazon Ads
Sponsored display
Walmart Connect
Onsite display
Instacart
Shoppable ads
Walmart Marketplace
Digital shelf
Plus 40+ more platforms ingested without an API, so nothing your agency runs sits outside the view.
Book an Agency DemoConnected by API, unified with 40+ more platforms by ingestion
The fragmentation tax
Every platform you add multiplies the work, not the revenue.
Multi-platform agencies became the operational backbone for brands selling across a fragmented digital landscape. But the model is shifting from fee-for-service coordination to software-driven orchestration — and the agencies still stitching platforms together by hand are the ones absorbing the cost of that shift.
- size of the global multi-platform marketplace accelerator and agency ecosystem today
$54B
size of the global multi-platform marketplace accelerator and agency ecosystem today
- where that ecosystem is projected to land by 2030
$73B
where that ecosystem is projected to land by 2030
- annual growth as spend shifts from fee-for-service to AI-native platform orchestration
18.2%
annual growth as spend shifts from fee-for-service to AI-native platform orchestration
- combined annual revenue already managed by the twenty largest participants
$12B+
combined annual revenue already managed by the twenty largest participants
Cross-channel attribution gaps
Each network reports on itself. Nobody can see how a Walmart Connect activation moved Amazon conversions, so budget decisions get made on partial evidence.
Catalog and inventory drift
A price change or a new variant lands on one storefront and not the others, and the creative already in flight starts pointing at the wrong shelf.
Margin squeezed from both ends
Marketplace fulfillment fees climb while brands move budget toward capital-light software, leaving fee-for-service production as the first line to be cut.
Compliance multiplied per platform
Every marketplace and network enforces its own specs, claims, and content policy. The rules do not overlap, and rejections land on your agency.
Lean teams, widening surface area
The number of storefronts a brand expects you to cover keeps growing. Headcount does not, so coordination work eats the hours that should go to strategy.
Agentic and social shelves arriving
Conversational assistants and social commerce read product data semantically. Catalogs built for one retailer's keyword rules stop surfacing everywhere else.
AdFury collapses that coordination layer into one platform-agnostic workspace. Talk to AdFury
Built for multi-platform operations
Add platforms without adding coordination.
Initiative · Psyche Rush Game Day
5 platforms- Amazon Ads
- Walmart Connect
- Instacart
- Social
- CTV
- Blended ROAS
- 3.8x
- Conversions
- 41.2K
- Reports to read
- 1
Group Every Activation Into One Initiative
Bundle isolated campaigns into a single initiative and see every platform powering it together — retail media, marketplace, social, and CTV, including networks with no API to connect. One holistic view replaces the disconnected reports each platform hands you separately.
Try NowOne source asset
Outpainted, never cropped
1080 × 1080
In-grid
300 × 600
Half page
160 × 600
Skyscraper
1500 × 1500
Main image
Build One Creative, Ship Every Platform Spec
Generate a campaign once and produce every required size and placement at the same time. Outpainting expands and reframes each asset instead of cropping it, and every output stays fully layered, so your team repositions copy and swaps CTAs per marketplace without rebuilding the file.
Try NowCatalog · 4 of 1,284 SKUs
European Style Cultured Butter
LiveLiveUpdatingWhole Milk Greek Yogurt, 32 oz
LiveUpdatingLiveFlux 20V Brushless Drill Kit
UpdatingLiveLive
Aura Plush Lip Gloss, Cloudberry
LiveLiveLive
Keep Every Storefront's Catalog In Sync
Pull product data straight from the retailers by API, or ingest it by upload where no API exists. Titles, descriptions, and imagery update in bulk across hundreds of SKUs at once, filtered by retailer and brand status, with rich media published through middleware built for retailer APIs.
Try NowPortfolio performance · last 30 days
43 sources ingested
- Amazon Ads$184K · 4.2x ROAS
- Walmart Connect$121K · 3.6x ROAS
- Instacart$68K · 3.1x ROAS
- Social + CTV$45K · 2.4x ROAS
Ash recommends
Instacart conversions climb when the Walmart Connect flight is live, so the two are compounding. Shift 12% of social budget into that overlap and refresh the Amazon set before it fatigues.
Report One Number, Not Twelve Dashboards
Consolidate conversions, engagement, and creative performance from 40+ platforms into dashboards you configure per client. Ash reads across the whole portfolio to show how isolated activations interact and pinpoints exactly where a lean team should optimize next.
Try NowReal results
What your agency keeps when the coordination layer disappears
- platforms unified into one operational view
40+
platforms unified into one operational view
- faster asset production across every network
80%
faster asset production across every network
- lower creative production cost per brand
70%
lower creative production cost per brand
- rejection rate on assets published to retailer APIs
<1%
rejection rate on assets published to retailer APIs
The AdFury.ai App
Two engines, one agency login
Retail media and digital shelf run on the same catalog and the same brand rules, so the ad you place on one network and the listing it lands on never drift apart.
Retail Media App
Scalable cross-network creative automation
Build campaigns across every network from one platform-agnostic workspace, then consolidate the activations that used to live in separate platform accounts.
- Construct multi-platform campaignsBuild across networks in one workspace using Express mode for rapid generation or Advanced mode for precise targeting control.
- Consolidate fragmented initiativesBundle isolated campaigns and platforms into a single initiative, uniting social, CTV, and retail activations without API limits.
- Automate multi-retailer resizingInstantly resize and outpaint a single image for every retailer, and keep full editability on every resized output.
- Unify 40+ data sourcesIngest and auto-map metrics from any platform, including simple CSV uploads that AI converts for you.
- Manage campaigns from one dashboardControl every active campaign across platforms and adjust spend and creative live, with full transparency into what your agency is running.
- Harvest retail keyword intelligenceAccess accurate Walmart keyword data, category competitors, and real-time brand velocity to aim campaigns at converting demand.
Digital Shelf App
Automated cross-platform catalog management
Generate compliant visual assets and manage listing updates centrally, so every storefront your brands sell through stays accurate and conversion-ready.
- Automate retail-ready PDP imageryGenerate complete, compliant PDP imagery instantly from a URL or catalog — lifestyle, studio, and infographic formats included.
- Centralize listing managementManage and update organic listings across your entire multi-platform catalog from one synchronized dashboard.
- Execute bulk listing updatesRefresh titles and imagery across hundreds of products at once instead of editing them item by item.
- Track status by retailerFilter listings by retailer and brand status to find and resolve fragmented product issues before they cost placements.
- Deploy compliant rich mediaPublish comparison tables and 360 viewers through middleware purpose-built for complex retailer APIs.
- Refine layered imageryEdit text and assets inside fully layered files and regenerate variations without starting over.
Managed services
Capacity for the platforms you do not staff for
Run the App with your own team, hand a network to ours, or split the portfolio by platform. Either way the output ships under your agency's name.
Retail Media managed service
Our retail media specialists run activation and optimization across every network behind your agency, so adding a platform to a client's plan never waits on headcount.
- Campaign build and activation across Amazon, Walmart, Instacart, and 40+ platforms
- Full display ad sets produced and resized to every placement spec per network
- Cross-platform initiatives bundled so social, CTV, and retail report together
- Live optimization of spend, creative, and delivery against portfolio goals
- Consolidated cross-network reporting your team presents as its own
Digital Shelf managed service
Retail experts produce and publish catalog content on every storefront your brands sell through, keeping listings synchronized as prices, variants, and specs change.
- PDP imagery produced at catalog scale: studio, lifestyle, and infographic
- Title, description, and attribute optimization for semantic and agentic search
- Bulk listing refreshes across hundreds of SKUs and every connected retailer
- Rich media modules built and published against retailer APIs
- PDP health scoring on glance views, traffic, and add-to-cart lift by platform
Onboarding
How a fragmented portfolio comes together
Connect every platform
Link Amazon, Walmart, Instacart, and your partner tools by API, then ingest the 40+ platforms that have none through auto-mapped uploads.
Onboard brands and catalogs
Generate a brand profile from a URL, upload guidelines and legal policy once, and let retailer catalogs sync themselves as products change.
Group activations and launch
Bundle campaigns into initiatives, generate every placement spec at once, and watch spend, ROAS, and PDP health roll up into one view.
A complete solution
The control center under every platform you run
Platform connections, catalog syncing, brand compliance, team access, and billing in one account — so the operational work between networks stops being a job.
Unified platform connections
Link Amazon, Walmart, and other retailers by API, and bridge partner tools through advanced connectors.
Forty-plus platform ingestion
Bring in data from platforms with no API at all through CSV, Excel, and AI auto-mapped uploads.
Real-time catalog sync
Pull product data from every retailer automatically so new items and edits flow into creative on their own.
Automated brand profiling
Generate a complete brand profile from a URL, extracting logos and colors to accelerate multi-brand onboarding.
Brand and legal compliance
Upload guidelines and legal policy once so every generation stays on-brand and enterprise-grade across platforms.
Centralized asset hub
Consolidate brand and retailer imagery in one hub, injected automatically into generations and repurposed on demand.
Siloed brand data
Each brand stays visible only to the agency users you authorize, behind two-factor authentication.
Agency team management
Control user access and permissions across every brand from one account instead of per-platform logins.
Live account health
Monitor total ad sets and account health across every network from one command center.
Ash, your AI media agent
Ash analyzes cross-network campaigns, surfaces how activations interact, and answers in context anywhere in the app.
Automated A/B recommendations
Deploy control groups and get guidance on which winning variations to scale across networks.
Creative ROI measurement
See exactly how each creative variation drives conversions per platform, not just in aggregate.
Configurable dashboards
Visualize conversions and engagement from every connected platform exactly how each client needs to see it.
PDP health tracking
Monitor traffic and conversion lift over custom timeframes to prove the impact of catalog changes.
Consolidated agency billing
Manage multi-platform invoices, seats, and payment methods in one dashboard, with spend tracked against ROAS.
Unified notification center
Approvals, account activity, and status changes land in one hub instead of scattered across platform inboxes.
Universal search
Find any product, project, or asset across hundreds of thousands of generations from a single search bar.
Keyword and competitor intelligence
Track Walmart search velocity and category leaders to aim creative at the demand that actually converts.
Multi-Platform Agencies
Frequently asked questions
Stop paying the fragmentation tax
One workspace for the catalog, creative, campaigns, and reporting behind every platform your agency manages.
Why AdFury
The AdFury difference
Retail expertise. Purpose-built AI for retail. Operational excellence. Customer accountability.
The Retail AI Brain
Building our AI infrastructure since Oct. 2024. Agentic App. Managed Services. Custom AI workflows. Purpose-built for retail, not adapted from generic AI.
Retail Insiders, Real Results
Built by founders who scaled retail SaaS to exit. Deep expertise in retail media networks and retail product content management. We know the problems.
Knowledge Meets AI Speed
Retail knowledge powered by fine-tuned AI. Adapt faster. Solve better. Evolve precisely. Momentum catapults results. Trust expertise.
Customer Success, Always
Specialists, not generalists. We go deep in retail for focus on growth. Proven founders. Managed services. Dedicated support. We never fail our clients.
Our Values
What drives us forward
Seven principles that decide what we build, how we test it, and who we build it with.
See what each value means in practice- See the Future
- Never Stop Researching
- Never Stop Testing
- Be the First
- Explore Relevancy
- Bring Everyone Together
- Inspire Rapid Change
Built by Retail Insiders
Proven founders. Deep retail expertise.
Founded by retail technology entrepreneurs who built and scaled WhyteSpyder to a successful exit, AdFury.ai combines decades of retail and e-commerce expertise with cutting-edge AI architecture. We don't just understand retail — we've built and scaled profitable SaaS solutions and managed services within it.
WhyteSpyder started as a digital shopper agency for Walmart in 2012, became retail ecommerce SaaS in 2019, and sold to Ascential in 2021, where the team went on to scale retail media inside Flywheel Digital. AdFury.ai followed in October 2024.
- Founded
- Oct. 2024
- Headquarters
- Rogers, AR
- Built for
- Retail only
- Team
- 14 insiders
