The Content Engine Behind Connected Retailers
Supply every advertiser on your network with compliant creative and every item in your catalog with a converting product page — through your own APIs, at machine speed.
One connected network, every surface supplied
API-connectedOnsite display
In-grid · banner · brand page
Offsite and CTV
Programmatic display · social · CTV companion
Digital shelf
PDP imagery · rich media modules
Each advertiser's brand kit, your network's content policy, and every placement spec are enforced on generation.
Book a Network DemoProven inside the networks that set the API standard
The connected shift
Your APIs are open. Creative supply is what caps the spend.
Connected Retailers — the operators running open APIs, programmatic endpoints, and privacy-safe clean rooms — now set the trajectory of retail media. As the channel shifts from managed service to automated self-serve display, the constraint moves off your engineering roadmap and onto whether advertisers can produce compliant assets fast enough to spend what they committed.
- projected global retail media network spend by 2030, up from $140B in 2024
$312B
projected global retail media network spend by 2030, up from $140B in 2024
- annual retail media ad expenditure today, a commerce channel that rivals linear television
$150B+
annual retail media ad expenditure today, a commerce channel that rivals linear television
- of global retail media spend concentrated in the top two networks alone
50%+
of global retail media spend concentrated in the top two networks alone
- the structural shift from manual managed service to automated programmatic display
Managed → self-serve
the structural shift from manual managed service to automated programmatic display
Creative supply caps self-serve revenue
Your endpoints, inventory, and clean room are ready. The advertiser's assets are not — so committed budget sits unspent while a design queue catches up.
The long tail cannot produce
Regional brands and third-party sellers have no design team and no agency, so onboarding stalls at the creative step and your fill rate carries the cost.
Measurement after third-party identifiers
First-party loyalty graphs and data clean rooms give you closed-loop proof, but only if creative and content variations are captured alongside the media.
Machine-readable shelves
Shopping assistants and generative search read your catalog semantically. Items written for keyword density stop surfacing on your own storefront.
AdFury supplies the creative and content layer your endpoints are waiting on. Talk to AdFury
Built for connected networks
Monetize more demand without adding production.
Placement inventory · today
4 advertisers- In-grid 1080 × 1080
- Half page 300 × 600
- Skyscraper 160 × 600
- Main image 1500 × 1500
Every asset validated against your specs before it publishes
Fill Every Placement You Sell, The Day It Sells
Point the engine at an item on your site and it produces the whole set your network requires — every size and placement at once, generated from the advertiser's targeting and goals rather than a cropped template. Outpainting reframes a single hero asset into each spec, and every output stays layered and validated, so inventory fills instead of waiting on a design queue.
Try NowAdvertiser onboarding
3 of 148 accounts
84 itemssyncedAura Beauty
Profiled from aurabeauty.com
- 31 itemssynced
Völt Hydration
Profiled from volthydration.com
212 itemssyncedFlux Tools
Profiled from fluxtools.com
Enforced on generation
- Network content policy
- Prohibited claims
- Image and text standards
- Siloed advertiser data
- Two-factor account access
Onboard The Long Tail Without Onboarding Risk
A website link is enough to build an advertiser's brand profile, and your content policy loads once on top of it. Their catalog syncs straight through your API, every generation inherits both sets of rules, and each account's data stays siloed behind two-factor access — so regional brands and third-party sellers self-serve without adding review load to your team.
Try NowItem 1 of 1,284 on your storefront
European Style Cultured Butter
Sea salted · 82% butterfat · 8 oz
- Comparison table
- FAQ module
- Before / after
- Glance views
- +31%
- Add to cart
- +22%
- Content score
- 94
Rich media modules lift conversion 39%
Make Your Own Shelf The Best Surface You Sell
Generate complete PDP imagery from a product URL — studio, lifestyle, and mobile-optimized infographics — then publish comparison tables, FAQs, review highlights, and before/after modules through middleware engineered for retailer APIs like Walmart's OmniSpec. Titles, descriptions, and attributes are written for the assistants and generative search now reading your catalog.
Try NowVariation 1
Variation 2
Variation 3
Variation 4
Network performance · last 30 days
43 sources ingested
- Onsite display$212K · 4.6x
- Offsite programmatic$134K · 3.4x
- Shoppable CTV$61K · 2.9x
- Marketplace 3P$48K · 3.1x
Ash recommends
Variation 2 holds click-through as the set fatigues, and it converts hardest on the items whose pages carry rich media. Scale it onsite, refresh the rest of the batch, and take the module treatment to the next 40 items.
Close The Loop Advertisers Renew On
Run control and custom test groups across audiences, offers, and seasons, then let Ash show which compliant variations to scale. Onsite, offsite, CTV, and digital shelf performance land in dashboards you configure, with PDP content health scored on glance views, traffic, and add-to-cart lift — proof your surfaces earned the spend.
Try NowReal results
Budget your network captures instead of leaving unspent
- faster creative turnaround for advertisers on your network
80%
faster creative turnaround for advertisers on your network
- lower cost to produce the assets your inventory needs
70%
lower cost to produce the assets your inventory needs
- lift in conversion where rich media publishes on your shelf
39%
lift in conversion where rich media publishes on your shelf
- rejection rate on assets generated against your specs
<1%
rejection rate on assets generated against your specs
The AdFury.ai App
Two engines, one network login
Retail media creative for the advertisers you monetize and digital shelf content for the catalog you own, running on the same product data — so the ad and the page it lands on never drift apart.
Retail Media App
AI-native creative automation engine
Launch high-volume creative iterations across every surface your network sells and resize instantly with outpainting, from one platform-agnostic workspace.
- Build campaigns at scaleAdvertisers construct campaigns in Express mode for one-click generation, or Advanced mode for full control over targeting strategy.
- Compliant placement generationProduce every required ad size and placement instantly, generating API-compliant display creative with near-zero rejection rates.
- Dynamic creative resizeOutpainting expands and reframes a single asset for each placement instead of cropping it, and every resize stays fully editable.
- Unified campaign initiativesGroup onsite, offsite, social, CTV, and marketplace activations into one initiative — even platforms with no API to connect.
- Scalable creative libraryBrowse and filter hundreds of thousands of generated creatives, connected to a custom DAM holding advertiser imagery.
- Retail keyword intelligenceSurface true search keyword data, category competitors, and brand velocity so campaigns aim at the demand already converting.
Digital Shelf App
AI-native imagery and listing automation
Generate layered product visuals, manage high-volume listing updates, and deploy API-compliant rich media across every item in your catalog.
- Generate PDP imageryDrop in a product URL to produce complete, fully-compliant PDP imagery without booking a physical photoshoot.
- High-velocity image generationStudio, lifestyle, and mobile-optimized infographic imagery at 10x scale, covering the long tail of items with a single photo.
- Layered editing and refinementEdit text, drag shapes, and regenerate any single image without starting the item over from scratch.
- Central listing managementUpdate titles, descriptions, and imagery across categories, with bulk refreshes spanning thousands of items at once.
- Automated rich mediaConvert existing item datasets into immersive pages with comparison tables, FAQs, review highlights, and before/after modules.
- High-fidelity downloadsExport owned imagery in high resolution with editable files, ready for seasonal resets and category pivots.
Managed services
The production team behind your network
Give advertisers the App to run themselves, hand the work to our specialists, or split it by tier. Either way the output ships under your network's name.
Retail Media managed service
Our retail media specialists produce and optimize creative behind your network, so a missing advertiser asset never holds a flight — or a renewal — hostage.
- Campaign build and activation across your surfaces plus 40+ offsite platforms
- Full display ad sets produced and resized to every placement you sell
- Creative production for long-tail advertisers with no design team of their own
- Continuous variation testing to counter fatigue mid-flight
- Consolidated performance reporting your network presents as its own
Digital Shelf managed service
Retail experts produce and publish the catalog content on your storefront, keeping first-party, private label, and marketplace items accurate, compliant, and conversion-ready.
- PDP imagery produced at catalog scale: studio, lifestyle, and infographic
- Title, description, and attribute optimization for semantic and assistant-driven search
- Bulk listing refreshes across thousands of items and whole categories
- Rich media modules built and published against your own APIs
- PDP health scoring on glance views, traffic, and add-to-cart lift
Onboarding
How a connected network goes live
Connect your endpoints
Link your retail media and marketplace APIs so catalog data, placement specs, and campaign results flow both ways. Where an API does not exist yet, data ingests by upload.
Profile the advertisers
Each brand on your network gets a profile built from its own website, layered with your content policy, so generations arrive compliant before anyone reviews them.
Supply creative and shelf content
Advertisers generate placements in minutes, your catalog gets imagery and rich media, and spend, ROAS, and PDP health report back in one dashboard.
A complete solution
The operations layer under every advertiser account
Identity, catalog syncing, policy enforcement, measurement, and billing in one place, so the fragmented workflow between them disappears.
Connected platform APIs
Link your retail media and marketplace endpoints to power catalog data, activation, and automated creative from one place.
Automatic catalog synchronization
Item data pulls in on connection and keeps syncing, so new items and attribute edits reach generation without manual handling.
Forty-plus platform ingestion
Bring in offsite, social, and CTV data from platforms without APIs through auto-mapped CSV and Excel uploads.
Instant advertiser profiling
Drop in a brand's website and the AI builds a full profile, importing logos, colors, and identity assets automatically.
Policy and brand compliance
Your content policy and each advertiser's guidelines load once, then govern every generation that follows.
Siloed advertiser data
Each account is visible only to the users you explicitly authorize, behind two-factor authentication.
Centralized team management
Manage every internal and advertiser user under one account, controlling who can view and edit each brand.
Custom digital asset manager
Hold approved imagery in a secure DAM and inject it into automated generations on demand.
Any-spec ad resizing
Take one image and outpaint it into every placement you sell, with plugin editing through Adobe Express and Canva.
A/B testing and recommendations
Run control and custom test groups, then get automated guidance on which creative to scale or retire.
Creative performance intelligence
See exactly how creative changes drive clicks, conversions, and ROI across every ad set generated.
PDP content health scoring
Track glance views, traffic, and add-to-cart lift in custom windows to prove content changes paid off.
Unified performance dashboards
Configure dashboards to visualize conversion, engagement, and display metrics across every connected surface.
Ash, your AI media agent
Ash reads campaigns and creative, then points to where the next optimization sits — in chat, anywhere in the app.
Universal platform search
Find any item, ad set, or asset instantly, even across hundreds of thousands of generated variations.
Transparent billing and ROAS
Track invoices, current spend, and estimated charges with clear two-percent ad-spend billing tied to return.
Approval and activity alerts
Notifications and emails move generations, approvals, and account changes through review from one hub.
Connected Retailers
Frequently asked questions
Fill the inventory your APIs already sell
Compliant creative for every advertiser on your network, and converting content for every item in your catalog, produced in minutes.
Why AdFury
The AdFury difference
Retail expertise. Purpose-built AI for retail. Operational excellence. Customer accountability.
The Retail AI Brain
Building our AI infrastructure since Oct. 2024. Agentic App. Managed Services. Custom AI workflows. Purpose-built for retail, not adapted from generic AI.
Retail Insiders, Real Results
Built by founders who scaled retail SaaS to exit. Deep expertise in retail media networks and retail product content management. We know the problems.
Knowledge Meets AI Speed
Retail knowledge powered by fine-tuned AI. Adapt faster. Solve better. Evolve precisely. Momentum catapults results. Trust expertise.
Customer Success, Always
Specialists, not generalists. We go deep in retail for focus on growth. Proven founders. Managed services. Dedicated support. We never fail our clients.
Our Values
What drives us forward
Seven principles that decide what we build, how we test it, and who we build it with.
See what each value means in practice- See the Future
- Never Stop Researching
- Never Stop Testing
- Be the First
- Explore Relevancy
- Bring Everyone Together
- Inspire Rapid Change
Built by Retail Insiders
Proven founders. Deep retail expertise.
Founded by retail technology entrepreneurs who built and scaled WhyteSpyder to a successful exit, AdFury.ai combines decades of retail and e-commerce expertise with cutting-edge AI architecture. We don't just understand retail — we've built and scaled profitable SaaS solutions and managed services within it.
WhyteSpyder started as a digital shopper agency for Walmart in 2012, became retail ecommerce SaaS in 2019, and sold to Ascential in 2021, where the team went on to scale retail media inside Flywheel Digital. AdFury.ai followed in October 2024.
- Founded
- Oct. 2024
- Headquarters
- Rogers, AR
- Built for
- Retail only
- Team
- 14 insiders
