Agentic Ad App Guided by Human Expertise
Our Agentic Ads App generates compliant, brand-aligned creative at scale. Our retail media experts steer the App, ensuring quality and performance traditional self-serve tools can't match.
Run by your AdFury pod this week
Volt · Aura · Psyche Rush · 3 networks
Walmart Connect
Amazon Ads
Instacart
- creatives shipped
248
creatives shipped
- variants in test
36
variants in test
- bid and pacing passes
Daily
bid and pacing passes
You keep strategic control. We handle execution completely.
Specialists at the keyboard daily on every network you run
Why managed services
Expert-Led Ad Management Powered by Agentic App
Most retail media advertising providers make you choose: use self-serve tools and handle operations yourself, or hire an agency and lose control. AdFury.ai's Advertising Managed Services eliminates that false choice. Your AdFury.ai team of retail media network specialists executes end-to-end campaigns using our Agentic App, freeing your team to own strategy while we own every operational detail.
- AI-Native Retail Experts
- AdFury.ai combines our Agentic App with seasoned strategists who understand retail media networks at operational depth competitors simply don't have.
- Scale Without Growing Headcount
- Your team doesn't expand. AdFury.ai becomes your extended marketing operations arm, executing, testing, and optimizing campaigns at a fraction of full-time hiring costs.
- Partnership with Accountability
- Monthly strategy reviews, daily monitoring, 48-hour SLAs, and dashboard transparency mean we're accountable for your performance outcomes.
Better workflow
Own the strategy. Hand us the operations.
This week's campaign demands
- Creative productionWaiting on capacity
- Audience segmentationWaiting on capacity
- Daily bid optimizationWaiting on capacity
- Performance monitoringWaiting on capacity
- Strategic adjustmentWaiting on capacity
Three placements still unshipped, and the retail window closes Friday.
The Core Problem
Campaigns demand constant attention: creative production, audience segmentation, daily bid optimization, and performance monitoring. In-house teams lack the capacity, and by the time anything is optimized the retail window has already closed.
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Your dedicated pod
48-hour SLARetail media strategist
Category plan · KPIs
Creative producer
Ad sets · variations
Bid and pacing analyst
Daily optimization
Account lead
Reviews · reporting
Where Managed Services Steps In
A dedicated team of retail media experts is assigned to your account, leveraging our Agentic App across creative generation, granular audience targeting, daily bidding and frequency work, and reporting tied to your KPIs.
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Today's calls
08:12
Bid +12% on hydration keyword cluster
11:40
Frequency capped at 3 per shopper, per day
14:05
Headline swapped on the skyscraper variant
16:30
Budget shifted from search to in-grid display
Hands-On Expertise Behind Every Decision
Our specialists sit at the keyboard daily, working retail network platforms, audience architecture, and optimization levers at operational depth that self-serve tools and slow partners never reach.
Try NowCreative Production Built Into Service
No more waiting for targeted creative. Your team generates on-brand imagery and video with the Agentic App, testing variations across audiences and campaign stages so learning compounds faster.
Try NowReal results
Accountable for the outcome, not just the hours
- faster campaign creative turnaround
80%
faster campaign creative turnaround
- lower creative production costs
70%
lower creative production costs
- SLA on every creative request
48hr
SLA on every creative request
- retail media platforms managed
40+
retail media platforms managed
How it works
How a managed retail media engagement runs
Scope the engagement
We map your networks, categories, and campaign calendar, then assemble the pod of retail media specialists who will run them on your accounts.
We execute end to end
Creative generation, audience architecture, daily bid and frequency optimization, and in-flight variation testing, all driven through the Agentic App.
Review, report, adjust
Daily monitoring, 48-hour SLAs on requests, dashboard transparency, and monthly strategy reviews against the KPIs you set.
A complete solution
Everything your dedicated retail media pod runs
From the first campaign brief to the monthly review, executed by specialists inside your accounts.
Campaign build and activation
Structure, launch, and maintain campaigns inside your accounts across every network you sell on.
Creative generation at scale
On-brand imagery and video produced with the Agentic App, without a separate creative scope.
Placement resizing to spec
Every approved concept reformatted into the sizes and ratios each retailer requires.
Audience architecture
Granular segmentation built around your business objectives rather than platform defaults.
Daily bid optimization
Bids reviewed and adjusted every day against category competition and margin targets.
Frequency and pacing control
Spend paced through the flight and frequency capped so a shopper is reached, not worn out.
Variation testing in-flight
Creative and message variants rotated across audiences and stages to counter ad fatigue.
Retailer spec compliance
Assets validated against network requirements before upload, so fewer come back rejected.
Brand governance
Fonts, colors, claims, and tone enforced on everything the pod puts live under your name.
Seasonal and promotional pushes
Category launches, holidays, and price events staffed ahead of the retail window, not after it.
Keyword and search coverage
Search terms harvested, negated, and expanded as the category and your assortment shift.
Budget allocation across networks
Spend moved between retailers and formats based on where returns are actually landing.
Consolidated performance reporting
One transparent view across every platform and agency running your brands, tied to your KPIs.
Monthly strategy reviews
A standing review of results, learnings, and the plan for the next flight with your account lead.
48-hour request SLA
New creative, a budget shift, or an emergency pause is picked up within two business days.
Retail media networks
Managed on the networks you already sell on
The same pod runs every network, so a category push lands everywhere at once instead of one platform at a time.
Your pod builds, activates, and optimizes Walmart Connect campaigns daily, producing display and in-grid creative to Walmart's sizes and content rules.
Talk to AdFury
Sponsored display and brand campaigns run end to end, with claims and legal copy carried across every slot as variants rotate through the flight.
Talk to AdFury
Banner and carousel placements produced and refreshed as promotions, pricing, and seasons change, with bids reviewed against basket goals every day.
Talk to AdFuryRetail Media services
Frequently asked questions
Explore
The rest of the AdFury platform
Put a retail media pod on your account
Agentic App speed, expert human judgment, and accountability for the performance outcome.
Why AdFury
The AdFury difference
Retail expertise. Purpose-built AI for retail. Operational excellence. Customer accountability.
The Retail AI Brain
Building our AI infrastructure since Oct. 2024. Agentic App. Managed Services. Custom AI workflows. Purpose-built for retail, not adapted from generic AI.
Retail Insiders, Real Results
Built by founders who scaled retail SaaS to exit. Deep expertise in retail media networks and retail product content management. We know the problems.
Knowledge Meets AI Speed
Retail knowledge powered by fine-tuned AI. Adapt faster. Solve better. Evolve precisely. Momentum catapults results. Trust expertise.
Customer Success, Always
Specialists, not generalists. We go deep in retail for focus on growth. Proven founders. Managed services. Dedicated support. We never fail our clients.
Our Values
What drives us forward
Seven principles that decide what we build, how we test it, and who we build it with.
See what each value means in practice- See the Future
- Never Stop Researching
- Never Stop Testing
- Be the First
- Explore Relevancy
- Bring Everyone Together
- Inspire Rapid Change
Built by Retail Insiders
Proven founders. Deep retail expertise.
Founded by retail technology entrepreneurs who built and scaled WhyteSpyder to a successful exit, AdFury.ai combines decades of retail and e-commerce expertise with cutting-edge AI architecture. We don't just understand retail — we've built and scaled profitable SaaS solutions and managed services within it.
WhyteSpyder started as a digital shopper agency for Walmart in 2012, became retail ecommerce SaaS in 2019, and sold to Ascential in 2021, where the team went on to scale retail media inside Flywheel Digital. AdFury.ai followed in October 2024.
- Founded
- Oct. 2024
- Headquarters
- Rogers, AR
- Built for
- Retail only
- Team
- 14 insiders
