An AI-Native Orchestration Engine For Asset Libraries
Digital asset management keeps brand imagery safe. AdFury puts it to work — syncing retail catalogs, generating every compliant derivative, and publishing to the networks those assets were meant to earn on.
One stored master, every retail derivative
API-connected
Völt Hydration
VOLT-EL-12 · master
Stone Hollow Creamery
SHC-BTR-08 · master
Aura Beauty
AURA-LG-04 · master
Every derivative inherits the brand kit, legal policy, and retailer spec attached to the record it came from.
Book a Platform DemoAssets that publish clean on the networks your library feeds
The orchestration shift
Storage was the product. Orchestration is the market.
Digital asset management is growing at 15.4% a year, but the growth is not in storage. Retail media turned asset libraries into operational infrastructure for advertising, and the platforms that stay passive repositories are the ones losing the line item to systems that produce, validate, and publish.
- size of the global digital asset management market in 2025
$6.23B
size of the global digital asset management market in 2025
- where the category lands by 2031, a 15.4% compound annual growth rate
$14.51B
where the category lands by 2031, a 15.4% compound annual growth rate
- upper-bound growth for asset management architectures embedded in retail media operations
22.5%
upper-bound growth for asset management architectures embedded in retail media operations
- global retail media ad spend by 2026, all of it demanding fresh, compliant creative
$200B+
global retail media ad spend by 2026, all of it demanding fresh, compliant creative
Static storage, real-time demand
Repositories were designed to protect final files. Retail media asks for a new derivative every flight, for every network and placement — volume no check-in, check-out workflow was built to absorb.
Rejections land on the repository
Each network enforces its own sizes, claims, and content policy. Assets that cleared internal review still bounce at the API, and the library takes the blame for the delay.
Media stored apart from its data
Prices, variants, and titles change on the storefront while the approved file keeps describing the shelf as it looked at upload. Nothing reconciles the two automatically.
Adjacent categories taking the budget
Product information, content management, and creative automation vendors all bid for the same marketing line item, and the one that produces campaign-ready output wins it.
Agentic and semantic shelves
Conversational assistants and generative search read product content semantically. Metadata tuned for internal search does nothing on the surfaces where discovery is moving.
Provenance and validation at generation
Enterprise brands increasingly expect compliance validation and content provenance to run as the asset is produced, not as a review step bolted on afterward.
AdFury adds the generation, compliance, and activation layer on top of the library you already run. Talk to AdFury
Built for asset operations
Turn the repository into a production line.
Master in your library
Outpainted, never cropped
1080 × 1080
In-grid
300 × 600
Half page
160 × 600
Skyscraper
1500 × 1500
Main image
Generate Every Derivative The Networks Ask For
Point the engine at a stored master and it produces every size and placement a retailer requires. Outpainting expands and reframes the asset instead of cropping it, approved imagery is injected automatically, and each output stays fully layered so text, CTAs, and product shots remain editable after generation.
Try Now
Aura Beauty
- Logo and lockup rules
- Color and type system
- Approved claims
- Legal disclaimers
- Retailer content policy
Enforced while the asset is generated, and visible only to the users assigned to this brand.
Enforce Brand Rules Programmatically, Not Editorially
Extract logos, colors, and identity straight from a brand's URL, then upload guidelines and legal policy once. Every generation inherits those guardrails, the AI profiler sharpens with each pass, and each brand stays siloed to the users you authorize behind two-factor authentication.
Try NowLinked records · 4 of 1,284 SKUs
European Style Cultured Butter
LiveLiveUpdating
Whole Milk Greek Yogurt, 32 oz
LiveUpdatingLive
Flux 20V Brushless Drill Kit
UpdatingLiveLiveAura Plush Lip Gloss, Cloudberry
LiveLiveLive
Link Stored Media To Live Retail Data
Sync retail catalogs by API, or ingest them from forty-plus platforms that have none. Titles, prices, and variants stay current against the assets that represent them, and bulk updates push refreshed imagery and copy across hundreds of SKUs at once.
Try NowArchive · past generations
Re-specced this quarter
14×Psyche Rush · Game Day
Archived Q4 2023
- 9×
Stone Hollow · Holiday Bake
Archived Q3 2024
11×Flux · Pro Tools Launch
Archived Q1 2025
- 22×
Aura · Spring Refresh
Archived Q2 2025
56 new placements filled without a reshoot or a new brief
Reactivate The Archive You Already Store
Historical generations are inventory, not dead weight. Any past asset can be reopened, re-specced for a different retailer, and regenerated into the current placement — filling this quarter's requests from work that is already paid for.
Try NowAsset performance · last 30 days
43 sources ingested
- Aura · half page v3$18K · 4.4x ROAS
- Völt · in-grid v1$14K · 3.7x ROAS
- Stone Hollow · skyscraper v2$9K · 3.1x ROAS
- Flux · main image refresh$6K · 2.6x ROAS
- Glance views
- +28%
- Add to cart
- +22%
- Rejections
- <1%
Ash recommends
The Aura half page is still gaining as the rest of the set fatigues. Scale it across Amazon and Instacart, and regenerate the Flux main image from the archived master before the next flight.
Prove What The Library Returns
Tie generation costs directly to campaign outcomes. Creative intelligence tracks clicks, conversions, and ROAS per variation, PDP health scoring follows glance views and add-to-cart lift, and Ash reads across both to say which assets to scale and which to refresh.
Try NowReal results
What the library returns once the assets start working
- faster derivative production from the assets you already store
80%
faster derivative production from the assets you already store
- lower creative production costs per campaign
70%
lower creative production costs per campaign
- lift in digital shelf conversions
39%
lift in digital shelf conversions
- platform rejection rate on published assets
<1%
platform rejection rate on published assets
The AdFury.ai App
Two engines on top of one library
Retail media creative and digital shelf content run side by side, so the ad an asset appears in and the product page it lands on stay in sync.
Retail Media App
AI-native creative orchestration engine
Launch high-volume creative across fragmented retail networks, resize instantly with outpainting, and keep every generation in an active repository your team can search.
- Compliant placement generationProduce every required ad size and placement instantly, generating API-compliant display creative with near-zero rejection rates.
- Dynamic creative resizeOutpainting expands and reframes a stored master for each placement instead of cropping it, and every resize stays fully editable.
- Active creative libraryBrowse and filter hundreds of thousands of generated assets, connected to the DAM your approved brand imagery already lives in.
- Campaign build at scaleConstruct campaigns across multiple platforms in Express mode for one-click generation or Advanced mode for full targeting control.
- Unified campaign initiativesBundle social, CTV, retail, and display activations into one initiative — even platforms with no API to connect.
- Retail keyword intelligenceSee true Walmart keyword data, category competitors, and brand velocity to aim generations at converting demand.
Digital Shelf App
AI-native imagery and listing automation
Generate layered product visuals, manage high-volume listing updates, and deploy API-compliant rich media across every catalog your assets support.
- Generate PDP imageryDrop in a product URL to produce complete, fully-compliant product page imagery without a physical photoshoot.
- High-velocity image generationStudio, lifestyle, and mobile-optimized infographic imagery at 10x scale to meet retail algorithm volume demands.
- Layered editing and refinementEdit text, adjust assets, and regenerate variations without starting the file over or leaving the repository.
- Central listing managementUpdate titles, descriptions, and images across fragmented retail networks, with bulk changes across hundreds of SKUs.
- Automated rich mediaConvert existing SKU datasets into immersive product pages with comparison tables, 360 viewers, and before/after modules.
- High-fidelity downloadsExport in 2K or 4K with editable files, ready to flow straight back into the library as new approved masters.
Managed services
The production team your repository never had
Run the App with your own team, hand the work to ours, or split it by brand. Either way the output belongs to you and lands back in the library as approved, editable files.
Retail Media managed service
Our retail media specialists operate the orchestration layer for you, turning the library into campaign output without adding production headcount around it.
- Campaign build and activation across Amazon, Walmart, Instacart, and 40+ platforms
- Full display ad sets generated from stored masters and resized to every placement spec
- Continuous variation testing to counter ad fatigue mid-flight
- Live optimization of spend, creative, and delivery against brand goals
- Consolidated cross-platform reporting tied back to the assets that produced it
Digital Shelf managed service
Retail experts produce and publish the catalog content your assets support, keeping product pages accurate, compliant, and conversion-ready as the shelf changes.
- PDP imagery produced at catalog scale: studio, lifestyle, and infographic
- Title, description, and attribute optimization for semantic retail search
- Bulk listing refreshes across hundreds of SKUs and multiple retailers
- Rich media modules built and published against retailer APIs
- PDP health scoring on glance views, traffic, and add-to-cart lift
Onboarding
How a stored library goes active
Profile the brand and connect the library
Point AdFury at the brand's website to extract logos, colors, and identity, then connect your asset repository so approved imagery flows into every generation.
Sync the catalog and the networks
Link the retailers the brand sells on by API, or ingest data from 40+ sources by upload. Product data lands against the assets that represent it and stays current.
Generate, publish, and measure
Produce derivatives and PDP content, publish through retailer APIs, and watch spend, ROAS, and PDP health report back against the assets that earned them.
A complete solution
The operations layer around every stored asset
Governance, catalog syncing, compliance, measurement, and billing in one place, so the manual coordination between them disappears.
Instant brand profiling
Onboard a brand by extracting logos, colors, and identity directly from its website, no manual kit build required.
Programmatic compliance
Upload guidelines and legal policy so every generation is checked against brand and retailer rules as it is produced.
Connected asset repository
Inject approved imagery from your own DAM into automated generations, and send finished files back as new masters.
Multi-tenant brand isolation
Each brand stays visible only to the users you explicitly authorize, behind two-factor authentication.
Organization-wide user control
Manage every user under one account and set brand access and editing rights per person.
Automated catalog sync
Pull product data from retailers automatically so new items and content edits flow into creative without a ticket.
API-first network connectivity
Link Amazon, Walmart, and other retail networks directly to centralize fragmented campaign and catalog data.
Composable integrations
Connect partner platforms through plugins, connectors, and composable MACH architecture instead of custom builds.
Forty-plus platform ingestion
Bring in data from platforms without APIs through CSV, Excel, and auto-mapped uploads.
Universal asset search
Find any asset or feature instantly across hundreds of thousands of generations, filtered by brand and retailer.
Ash, your AI orchestration agent
Ash reads campaigns and assets, then recommends where to optimize — available in chat anywhere in the app.
Automated testing recommendations
Run rapid A/B tests and get guidance on which compliant variations deserve more budget.
Creative performance measurement
See exactly how dynamic variations drive clicks, conversions, and ROI across fragmented networks.
PDP health scoring
Track glance views, traffic, and add-to-cart lift to prove the impact of the content you publish.
Configurable dashboards
Build a view per brand to visualize conversion, engagement, and display metrics without exporting anything.
Unified billing and spend
Consolidate invoices, payment methods, and seats, with transparent generation spend tracked next to ROAS.
Approval alerts
Notifications and emails move brand managers and reviewers through approvals from a single hub.
Digital Asset Management Systems
Frequently asked questions
Turn the repository into a revenue engine
Compliant retail media and digital shelf assets, generated from the library you already own, at every spec the networks demand.
Why AdFury
The AdFury difference
Retail expertise. Purpose-built AI for retail. Operational excellence. Customer accountability.
The Retail AI Brain
Building our AI infrastructure since Oct. 2024. Agentic App. Managed Services. Custom AI workflows. Purpose-built for retail, not adapted from generic AI.
Retail Insiders, Real Results
Built by founders who scaled retail SaaS to exit. Deep expertise in retail media networks and retail product content management. We know the problems.
Knowledge Meets AI Speed
Retail knowledge powered by fine-tuned AI. Adapt faster. Solve better. Evolve precisely. Momentum catapults results. Trust expertise.
Customer Success, Always
Specialists, not generalists. We go deep in retail for focus on growth. Proven founders. Managed services. Dedicated support. We never fail our clients.
Our Values
What drives us forward
Seven principles that decide what we build, how we test it, and who we build it with.
See what each value means in practice- See the Future
- Never Stop Researching
- Never Stop Testing
- Be the First
- Explore Relevancy
- Bring Everyone Together
- Inspire Rapid Change
Built by Retail Insiders
Proven founders. Deep retail expertise.
Founded by retail technology entrepreneurs who built and scaled WhyteSpyder to a successful exit, AdFury.ai combines decades of retail and e-commerce expertise with cutting-edge AI architecture. We don't just understand retail — we've built and scaled profitable SaaS solutions and managed services within it.
WhyteSpyder started as a digital shopper agency for Walmart in 2012, became retail ecommerce SaaS in 2019, and sold to Ascential in 2021, where the team went on to scale retail media inside Flywheel Digital. AdFury.ai followed in October 2024.
- Founded
- Oct. 2024
- Headquarters
- Rogers, AR
- Built for
- Retail only
- Team
- 14 insiders
