An AI-Native Growth Engine For 3P Sellers
Run retail media and digital shelf content across every marketplace you sell on — compliant creative, tailored to real-time inventory, produced at a cost a marketplace margin can carry.
One seller account, every marketplace you list on
Platform-agnosticAmazon
Sponsored Display and Brands
412 listings synced
Walmart Marketplace
Onsite display and search
268 listings synced
Instacart
Shoppable display
96 listings synced
Catalog data, ad spend, and ROAS roll up per marketplace — even the ones you cannot connect by API.
Book a Seller DemoCompliant on every marketplace and network you sell through
The 3P opportunity
Third-party sellers already own the marketplace. Retail media is how you keep it.
3P sellers drive the majority of marketplace volume and outspend first-party brands on advertising to do it. The retail media networks they buy on now clear $150B globally — and the sellers taking share are the ones producing compliant creative for every platform without letting operational cost scale alongside it.
- third-party seller retail media spend in 2024, on its way to $83.5B by 2030
$34.9B
third-party seller retail media spend in 2024, on its way to $83.5B by 2030
- compound annual growth rate of the 3P seller retail media segment
17.2%
compound annual growth rate of the 3P seller retail media segment
- share of Amazon marketplace volume 3P sellers hold today, and are projected to hold by 2030
62% → 75%
share of Amazon marketplace volume 3P sellers hold today, and are projected to hold by 2030
- typical customer acquisition cost per order that creative performance has to earn back
$87–$274
typical customer acquisition cost per order that creative performance has to earn back
Platform dependency
The largest sellers in the category run 90%+ of revenue through a single marketplace, so one policy change is an existential event. Diversifying means producing for another platform's specs from scratch.
Rising operational costs
Referral fees, fulfillment, and ad rates all climb while creative stays a fixed retainer. Margin comes out of the same place every quarter — the production budget.
Fragmented creative requirements
Every retailer enforces its own sizes, claims, and content policy. One product launch turns into dozens of hand-built assets, and each rejection resets the clock.
Enterprise-only automation
Self-service tooling, full-funnel attribution, and off-site activation are built for 1P suppliers, leaving sellers reconciling platform exports in spreadsheets by hand.
AdFury gives 3P sellers the creative automation enterprise brands buy, at a cost structure a marketplace margin can carry. Talk to AdFury
Built for seller economics
Add marketplaces and SKUs without adding production cost.
Generate Every Retailer's Placement From One Listing
Point the engine at a product page and it builds the full campaign: every size and placement Amazon, Walmart, and Instacart require, generated from your targeting and goals rather than a stock template. Outpainting reframes each format instead of cropping it, and ads arrive fully layered so you can swap the CTA, the offer, or the hero image without a redesign.
Try NowListings
412 SKUs · 3 retailers
- European Style Cultured Butter, 8 ozAmazonLive · 8 images
Electrolyte Powder Sticks, 30 ctWalmart MarketplaceRich media queued
20V Cordless Drill KitAmazonTitle + attributes updated
High-Shine Lip Gloss, 3-PackInstacartLive · 6 images
Bulk update applied to 168 SKUs across two retailers
Rich media modules lift conversion 39%
Fix The Digital Shelf Your Ads Land On
Drop in a product URL to generate complete PDP imagery — studio, lifestyle, and mobile-optimized infographics — with no photoshoot to book. Then manage titles, descriptions, and attributes across every marketplace from one listing view, refresh hundreds of SKUs in a single bulk update, and publish rich media through middleware engineered for Walmart's OmniSpec APIs.
Try NowCatalog synced 2 minutes ago
- Rush Zesty Lemon, 12 pkOverstock · 4,200 units
- Rush Variety CasePeak season · Q4
- Rush Berry, 6 pkLow stock · paused
Overstock → bundle push
New year → gym occasion
Q4 peak → game day
Tailor Messaging To Real-Time Inventory
Your catalog syncs on its own, so creative reacts to what is actually sellable. Overstock gets a bundle push, seasonal occasions get their own message, and low-stock SKUs drop out of rotation — regenerated across every platform in one pass instead of a month of ticket queues.
Try NowSpend and return by platform
Trailing 30 days
- Amazon Ads$142K4.6x ROAS
- Walmart Connect$86K3.8x ROAS
- Instacart$41K5.2x ROAS
- Uploaded (2 retailers)$23K3.1x ROAS
Ash recommends
Instacart is returning 5.2x on a third of Amazon's spend, and the Amazon set is eleven days into fatigue. Shift budget, then regenerate that placement from the half page already winning on Instacart.
- Blended ROAS
- 4.4x
- CTR
- +34%
- Rejections
- 0
Break Platform Dependency And Prove ROAS
Connect the retailers you sell on by API, or ingest data from forty-plus platforms by upload when no connector exists. Spend, return, and creative performance land in one dashboard, and Ash reads how the platforms play together to tell you which compliant variation to scale before the set fatigues.
Try NowReal results
Margin you keep instead of spending on production
- faster asset production across every marketplace
80%
faster asset production across every marketplace
- lower creative production cost per SKU
70%
lower creative production cost per SKU
- lift in digital shelf conversions
39%
lift in digital shelf conversions
- platform rejection rate on published assets
<1%
platform rejection rate on published assets
The AdFury.ai App
Two engines, one seller login
Retail media creative and digital shelf content run side by side, so the ad you buy and the listing it lands on never drift apart.
Retail Media App
Automated retail creative engine
Launch targeting-driven creative across every network you sell on and resize instantly with outpainting, all from one platform-agnostic workspace.
- Build campaigns at scaleConstruct campaigns across multiple marketplaces in Express mode for one-click generation, or Advanced mode for full targeting control.
- Every placement, generated compliantProduce each required ad size in one pass, with API-compliant display creative that clears retailer review at near-zero rejection rates.
- Resize for any retailerIntelligent outpainting expands creative to fit each retailer's dimensions instead of cropping it, and every resize stays fully editable.
- Unified campaign initiativesBundle retail, social, CTV, and display activations into one initiative — including the platforms you cannot connect by API.
- Effortless data ingestionUpload platform exports for instant auto-mapping, pulling media data from forty-plus sources into one view without connectors.
- Walmart keyword intelligenceSee true Walmart keyword data, category competitors, and brand velocity, so spend goes where demand is already converting.
Digital Shelf App
Retail-ready imagery and listing automation
Generate layered product visuals, push high-volume listing updates, and deploy API-compliant rich media across every catalog you own.
- Generate retail-ready PDP imageryDrop in a product URL to produce complete, fully compliant PDP imagery without booking a physical photoshoot.
- Every PDP image typeStudio, in-situation, lifestyle, and mobile-optimized infographics, produced at the volume retail algorithms reward.
- Layered editing and refinementEdit copy, swap assets, and regenerate variations for a seasonal update without starting from a blank canvas.
- Central listing managementUpdate titles, descriptions, and imagery across fragmented marketplaces, with bulk refreshes spanning hundreds of SKUs.
- Automated Walmart rich mediaPull existing PDP assets into immersive pages with comparison tables, FAQs, and 360 viewers, published OmniSpec-compliant.
- High-fidelity downloadsExport the imagery you own in 2K or 4K with editable files, ready for a fast pivot on price, pack size, or promotion.
Managed services
The team you would have had to hire
Run the App with your own team, hand the work to ours, or split it by marketplace. Either way you get retail specialists without adding fixed headcount to a variable-margin business.
Retail Media managed service
Our retail media specialists run production and optimization for you, so a lean seller team gets enterprise-grade advertising without hiring an in-house media department.
- Campaign build and activation across Amazon, Walmart, Instacart, and 40+ platforms
- Full display ad sets produced and resized to every placement spec
- Continuous variation testing to counter ad fatigue mid-flight
- Live optimization of spend, creative, and delivery against your ROAS target
- Consolidated cross-marketplace reporting instead of four platform exports
Digital Shelf managed service
Retail experts produce and publish the catalog content behind every campaign, keeping your listings accurate, compliant, and conversion-ready as the assortment changes.
- PDP imagery produced at catalog scale: studio, lifestyle, and infographic
- Title, description, and attribute optimization for semantic retail search
- Bulk listing refreshes across hundreds of SKUs and multiple marketplaces
- Rich media modules built and published against retailer APIs
- PDP health scoring on glance views, traffic, and add-to-cart lift
Onboarding
How a seller account goes live
Profile your brand
Drop a link and the AI extracts logos, colors, and identity. Upload guidelines and claim rules once so every generation inherits them.
Connect your marketplaces
Link Amazon, Walmart, and Instacart by API, or ingest data from 40+ sources by upload. Your catalog syncs and stays current on its own.
Ship ads and listings together
Generate placement sets and PDP imagery, review layered files, then publish — with spend, ROAS, and PDP health tracked per marketplace.
A complete solution
The operations layer under a multi-marketplace business
Brand compliance, catalog syncing, team access, and billing in one place, so the fragmented workflow between platforms disappears.
Automated brand profiling
Drop a link and AdFury builds your brand profile, importing identity instead of making you configure a style guide by hand.
Cross-platform brand compliance
Upload guidelines and claim rules once so every generation stays compliant on each retail platform you depend on.
Centralized AI asset manager
Consolidate scattered product imagery, then inject your own assets into automated generations on demand.
Automatic catalog sync
Product data flows in from your marketplaces and refreshes on a schedule, so creative reflects live inventory.
Connected retail platforms
Link Amazon, Walmart, Instacart, and more to centralize campaign and catalog data behind one login.
Forty-plus platform ingestion
Bring in data from platforms with no API through CSV, Excel, and auto-mapped uploads.
Ash, your AI media agent
Ash reads your campaigns and assets, then recommends where to optimize — available in chat anywhere in the app.
Automated testing recommendations
Run custom test groups and get guidance on which compliant variation deserves more of the budget.
Creative performance measurement
See how tailored variations drive clicks, conversions, and ROI across every network you advertise on.
PDP health scoring
Track glance views, traffic, and add-to-cart lift to prove a content change actually moved the listing.
Custom performance dashboards
Configure your own views of conversion, engagement, and display metrics across every marketplace at once.
Keyword and competitor intelligence
See real Walmart search data, who is winning your category, and where brand velocity is heading in real time.
Team management with siloed data
Manage every user under one account, with brand data kept siloed and two-factor authentication on each login.
Consolidated 3P billing
Track invoices, payment methods, and seats in one dashboard, with transparent ad-spend tracking tied to ROAS.
Approval and status alerts
Notifications keep reviews moving and surface account changes before they cost you a live placement.
3P Sellers
Frequently asked questions
Stop letting one platform decide your growth
Compliant retail media and digital shelf content for every marketplace you sell on, produced in minutes.
Why AdFury
The AdFury difference
Retail expertise. Purpose-built AI for retail. Operational excellence. Customer accountability.
The Retail AI Brain
Building our AI infrastructure since Oct. 2024. Agentic App. Managed Services. Custom AI workflows. Purpose-built for retail, not adapted from generic AI.
Retail Insiders, Real Results
Built by founders who scaled retail SaaS to exit. Deep expertise in retail media networks and retail product content management. We know the problems.
Knowledge Meets AI Speed
Retail knowledge powered by fine-tuned AI. Adapt faster. Solve better. Evolve precisely. Momentum catapults results. Trust expertise.
Customer Success, Always
Specialists, not generalists. We go deep in retail for focus on growth. Proven founders. Managed services. Dedicated support. We never fail our clients.
Our Values
What drives us forward
Seven principles that decide what we build, how we test it, and who we build it with.
See what each value means in practice- See the Future
- Never Stop Researching
- Never Stop Testing
- Be the First
- Explore Relevancy
- Bring Everyone Together
- Inspire Rapid Change
Built by Retail Insiders
Proven founders. Deep retail expertise.
Founded by retail technology entrepreneurs who built and scaled WhyteSpyder to a successful exit, AdFury.ai combines decades of retail and e-commerce expertise with cutting-edge AI architecture. We don't just understand retail — we've built and scaled profitable SaaS solutions and managed services within it.
WhyteSpyder started as a digital shopper agency for Walmart in 2012, became retail ecommerce SaaS in 2019, and sold to Ascential in 2021, where the team went on to scale retail media inside Flywheel Digital. AdFury.ai followed in October 2024.
- Founded
- Oct. 2024
- Headquarters
- Rogers, AR
- Built for
- Retail only
- Team
- 14 insiders
