An AI-Native Operating Layer For 3P Seller Aggregators
Run retail media and the digital shelf for every brand you own from one account — compliant, on-brand, and produced without the agency overhead that erodes contribution margin.
One aggregator account, every brand you own
Brand-siloedAura Beauty
Beauty · Amazon, Walmart
31% CM
Stone Hollow Creamery
Grocery · Walmart, Instacart
24% CM
Völt Hydration
Wellness · Amazon, Instacart
28% CM
Flux Tools
Hardware · Amazon, Walmart
22% CM
Psyche Rush
Beverage · Amazon, Walmart, Instacart
26% CM
Catalogs, brand guardrails, ad spend, and contribution margin roll up per brand — and stay siloed from the rest of the portfolio.
Book a Portfolio DemoCompliant on every marketplace and network your portfolio sells through
The consolidation era
The roll-up is finished. The margin work is what is left.
The aggregator model has reconstituted around a smaller set of disciplined operators. Growth no longer comes from debt-fueled acquisition — it comes from pruning portfolios, expanding across retail media networks, and driving cost out of the operations that sit between a SKU and a shopper.
- mature scale the global e-commerce seller aggregator market has reconstituted around
$114.1B
mature scale the global e-commerce seller aggregator market has reconstituted around
- of total industry revenue commanded by the ten largest consolidators
80%+
of total industry revenue commanded by the ten largest consolidators
- where the aggregator services market lands by 2030, up from $3.8B in 2025
$8.8B
where the aggregator services market lands by 2030, up from $3.8B in 2025
- annual growth as portfolios diversify beyond core marketplace channels
18.28%
annual growth as portfolios diversify beyond core marketplace channels
Portfolio margin erosion
Marketplace fees and paid-advertising costs climb across every brand you own. Creative overhead is one of the few lines you still control, and it comes straight out of contribution margin.
Pruning and SKU optimization
Capital discipline replaced high-multiple acquisition. Deciding which SKUs to scale, refresh, or retire needs per-SKU visibility that separate retailer dashboards will never give you.
Fragmented creative requirements
Every retail media network enforces its own sizes, claims, and content policy. Multiply that by dozens of brands and thousands of SKUs and manual production stops being viable.
Multi-channel expansion
Growth now comes from new RMNs, direct-to-consumer pipelines, partner SaaS licensing, and physical retail — each one a fresh set of assets, specs, and reporting to produce.
Lean central teams
One in-house team supports every brand in the portfolio. Agency retainers and freelance design absorb the overflow, and both scale linearly with headcount and cost.
Conversational search interfaces
Shoppers increasingly ask an assistant instead of typing a query. Catalogs built for keyword density stop surfacing, so structured, machine-readable content decides visibility.
AdFury replaces that operational drag with one AI-native layer across every brand you own. Talk to AdFury
Built for portfolio operations
Acquire more brands without acquiring more overhead.
New acquisition · Aura Beauty
Brand 27 of 31aurabeauty.comProfiled
- Logo and lockup rules
- Color and type system
- Approved claims
- Legal disclaimers
First on-brand generations ship the same day the deal closes.
Onboard An Acquired Brand In Days, Not Quarters
Point AdFury at the seller's website and AI builds the brand profile — logos, colors, and identity — then upload their guidelines and legal policy once so every later generation inherits the guardrails. Connect their retailers by API, or ingest from 40+ platforms by upload, and the catalog syncs itself. Integration stops being a quarter-long project per deal.
Try Now
Produce Every Brand's Retail Media Set In One Run
Generate campaigns across the whole portfolio at once: every size and placement each network requires, built from targeting and goals instead of a template. Outpainting reframes assets rather than cropping them, and every output stays layered, so your team repositions copy and swaps CTAs per retailer without rebuilding files.
Try NowPortfolio catalog · 4 of 8,412 SKUs
European Style Cultured Butter
LiveLiveUpdating
Aura Plush Lip Gloss, Cloudberry
LiveLiveLiveFlux 20V Brushless Drill Kit
UpdatingLiveLive
Völt Electrolyte Mix, Arctic Berry
LiveUpdatingLive
Rich media modules lift conversion 39%
Keep Every Acquired Catalog Retail-Ready
Pull product data from the retailers automatically and manage listings for the entire portfolio in one place. Generate complete PDP imagery from a product URL, refresh titles and attributes for semantic retail search in bulk, and publish rich media through middleware engineered for retailer APIs such as Walmart's OmniSpec.
Try NowContribution margin · last 30 days
43 sources ingested
- Aura Beauty$142K spend · 31% CM
- Völt Hydration$98K spend · 28% CM
- Psyche Rush$76K spend · 26% CM
- Stone Hollow$54K spend · 24% CM
One consolidated invoice across all 31 brands
Ash recommends
Stone Hollow's Instacart flight is lifting Walmart conversions, so the two are compounding. Move 9% of the Psyche Rush budget into that overlap and refresh the fatiguing Aura set.
Close The Loop On Contribution Margin
Ad spend, creative performance, PDP health, and billing land in one margin-focused view per brand. Ash reads across the portfolio to show how activations interact and where to optimize next, and transparent billing keeps projected charges next to the ROAS each brand is actually producing.
Try NowReal results
Contribution margin you keep instead of spending on production
- faster asset production across the whole portfolio
80%
faster asset production across the whole portfolio
- lower creative production cost per brand
70%
lower creative production cost per brand
- lift in digital shelf conversions
39%
lift in digital shelf conversions
- platform rejection rate on published assets
<1%
platform rejection rate on published assets
The AdFury.ai App
Two engines, one portfolio login
Retail media creative and digital shelf content run side by side, so the ad that wins the click and the product page that converts it stay in sync for every brand you own.
Retail Media App
AI-native creative automation across the portfolio
Launch high-volume creative iterations across every retail media network your brands sell on, and dynamically tailor messaging to real-time inventory from one platform-agnostic workspace.
- Build portfolio campaigns fastConstruct retail media campaigns across platforms in Express mode for one-click generation or Advanced mode for full targeting control.
- Generate every placement instantlyProduce all required ad sizes simultaneously as API-compliant display creative, so fragmented network specs stop gating launches.
- Resize for every retailerOutpainting expands and reframes creative to each placement instead of cropping, and every resize stays fully editable.
- Group activations into initiativesBundle retail, display, social, and CTV into one initiative — including the platforms with no API — and break down siloed agency views.
- Scalable creative libraryBrowse and filter hundreds of thousands of generations across brands, connected to your own DAM for portfolio imagery.
- Walmart keyword intelligenceSee true keyword data, category competitors, and brand velocity to aim spend at demand that actually converts.
Digital Shelf App
AI-native imagery and listing automation at catalog scale
Generate retail-ready visual assets, manage listing updates in bulk, and deploy compliant rich media across every catalog you have acquired.
- Generate retail-ready PDP imageryProduce complete PDP imagery straight from your catalog — no photoshoot, no per-SKU design cost.
- Every PDP format automaticallyStudio, lifestyle, and mobile-optimized infographic imagery that meets each retailer's visual requirements.
- Refine layered generationsEdit text and insert assets into layered AI output to adapt creative to real-time inventory without regenerating from scratch.
- Central listing managementUpdate titles, descriptions, and imagery centrally, with bulk refreshes across hundreds of SKUs and filters by retailer and brand.
- Automated Walmart rich mediaTurn existing SKU data into immersive product pages with comparison tables, 360 viewers, and before/after modules, published OmniSpec-compliant.
- High-fidelity portfolio downloadsExport owned imagery in 2K or 4K with editable files, ready to deploy across every retail touchpoint you sell on.
Managed services
Capacity that scales with the portfolio, not with headcount
Run the App with your own operators, hand execution to ours, or split it brand by brand. It replaces the per-brand agency retainers that quietly consume contribution margin.
Retail Media managed service
Our retail media specialists run production and optimization for the brands your central team cannot staff, so a new acquisition never waits on internal capacity.
- Campaign build and activation across Amazon, Walmart, Instacart, and 40+ platforms
- Full display ad sets produced and resized to every placement spec
- Continuous variation testing to counter ad fatigue mid-flight
- Live optimization of spend, creative, and delivery against margin targets
- Consolidated cross-brand reporting your operators can act on
Digital Shelf managed service
Retail experts produce and publish the catalog content behind every campaign, bringing newly acquired listings up to portfolio standard and keeping them there.
- PDP imagery produced at catalog scale: studio, lifestyle, and infographic
- Title, description, and attribute optimization for semantic retail search
- Bulk listing refreshes across thousands of SKUs and multiple retailers
- Rich media modules built and published against retailer APIs
- PDP health scoring on glance views, traffic, and add-to-cart lift
Onboarding
How a newly acquired brand goes live
Profile the acquired brand
AI builds the brand profile from the seller's website. Upload their guidelines and legal policy once, and every generation after that stays compliant.
Sync the catalog and platforms
Connect their retailers by API, plug into tools like Pacvue, or ingest from 40+ platforms by upload. Product data flows in and keeps itself current.
Launch and watch the margin
Generate ad sets and PDP imagery, then track spend, ROAS, and PDP health per brand next to one consolidated portfolio invoice.
A complete solution
The operations layer under every brand you own
Team coordination, catalog syncing, brand compliance, analytics, and billing in one place, so the fragmented workflow between them disappears.
Automated brand profiling
Build a brand profile from a website link, so a newly acquired seller is production-ready without a manual setup project.
Enforced brand compliance
Upload brand guidelines once and every generation stays compliant, preventing costly retail media ad rejections.
Siloed brand security
Each brand's data stays visible only to the operators you authorize, behind two-factor authentication.
Centralized team management
Manage every user under one aggregator account and control which brands each person can see and edit.
Automated catalog syncing
Pull and sync product data from retailers automatically, so real-time inventory feeds straight into creative.
Connected retail media platforms
Link Amazon, Walmart, and other networks by API to centralize the campaign data behind every brand.
Existing tech stack plugins
Connect the tools you already run, such as Pacvue, through advanced plugins instead of replacing them.
Forty-plus platform ingestion
Ingest data from platforms with no API through CSV, Excel, and auto-mapped uploads to close reporting gaps.
Portfolio asset manager
Centralize brand imagery in a DAM and inject custom assets directly into automated generations.
Ad resizer for every retailer
Resize any image to any retailer spec instantly, with outpainting instead of cropping and fully editable output.
Portfolio-wide search
Find any brand, product, asset, or tool instantly across hundreds of thousands of generations.
Ash, your AI media agent
Ash analyzes campaigns across brands and recommends where to optimize, available in chat anywhere in the app.
Automated creative testing
Run automated test groups and get AI recommendations on which compliant variations deserve more budget.
PDP health scoring
Track traffic and conversion lift to prove the impact of content changes across every acquired catalog.
Custom portfolio dashboards
Configure dashboards to visualize cross-platform conversion, engagement, and display metrics per brand.
Walmart keyword intelligence
Monitor real search traffic, category competitors, and brand velocity to harvest top-converting keywords.
Consolidated portfolio billing
Track invoices, payment methods, and projected ad-spend charges for every brand from one billing dashboard.
Approval and activity alerts
Real-time notifications on generations, approvals, and account changes keep review moving across brands.
3P Seller Aggregators
Frequently asked questions
Turn a portfolio of brands into one margin engine
Compliant retail media and digital shelf content across every brand you own, produced in minutes.
Why AdFury
The AdFury difference
Retail expertise. Purpose-built AI for retail. Operational excellence. Customer accountability.
The Retail AI Brain
Building our AI infrastructure since Oct. 2024. Agentic App. Managed Services. Custom AI workflows. Purpose-built for retail, not adapted from generic AI.
Retail Insiders, Real Results
Built by founders who scaled retail SaaS to exit. Deep expertise in retail media networks and retail product content management. We know the problems.
Knowledge Meets AI Speed
Retail knowledge powered by fine-tuned AI. Adapt faster. Solve better. Evolve precisely. Momentum catapults results. Trust expertise.
Customer Success, Always
Specialists, not generalists. We go deep in retail for focus on growth. Proven founders. Managed services. Dedicated support. We never fail our clients.
Our Values
What drives us forward
Seven principles that decide what we build, how we test it, and who we build it with.
See what each value means in practice- See the Future
- Never Stop Researching
- Never Stop Testing
- Be the First
- Explore Relevancy
- Bring Everyone Together
- Inspire Rapid Change
Built by Retail Insiders
Proven founders. Deep retail expertise.
Founded by retail technology entrepreneurs who built and scaled WhyteSpyder to a successful exit, AdFury.ai combines decades of retail and e-commerce expertise with cutting-edge AI architecture. We don't just understand retail — we've built and scaled profitable SaaS solutions and managed services within it.
WhyteSpyder started as a digital shopper agency for Walmart in 2012, became retail ecommerce SaaS in 2019, and sold to Ascential in 2021, where the team went on to scale retail media inside Flywheel Digital. AdFury.ai followed in October 2024.
- Founded
- Oct. 2024
- Headquarters
- Rogers, AR
- Built for
- Retail only
- Team
- 14 insiders
