An AI-Native Execution Engine For Global Management Consultancies
Close the gap between the retail media roadmap you present and the creative, catalog, and measurement work required to deliver it — across every client in the portfolio.
One advisory workspace, every client execution
Client-siloedVölt Hydration
Beverage client · Retail Media 3.0 pilot
Retail MediaDigital Shelf
Stone Hollow Creamery
Grocery client · Trade-to-media transition
Retail MediaCatalog
Aura Beauty
Beauty portfolio · Digital shelf overhaul
Digital ShelfRich Media
Every engagement inherits the client's brand governance, legal policy, and retailer specs on generation.
Book an Advisory DemoExecuting on the networks your clients are monetizing
Retail Media 3.0
The strategy gets signed off. The execution is where the value leaks.
Retail media has moved from a tactical channel to commerce infrastructure, and enterprise retailers are restructuring governance and data monetization to capture it. Consultancies own that mandate at the C-suite — but the operational work underneath it, creative production and catalog content most of all, is where roadmaps stall.
- combined annual revenue of the twenty largest consultancies now guiding retail media monetization
$490B+
combined annual revenue of the twenty largest consultancies now guiding retail media monetization
- projected size of the specialized retail media advisory market by 2030
$7.8B
projected size of the specialized retail media advisory market by 2030
- five-year growth rate of that advisory market from a 2026 base year
18.2%
five-year growth rate of that advisory market from a 2026 base year
- retail media ad spend your clients are restructuring their P&L to capture in 2026
$203.9B
retail media ad spend your clients are restructuring their P&L to capture in 2026
Execution bottlenecks under the roadmap
The operating model is sound, but the store floor and the creative supply chain cannot produce at the volume the model assumes — so the business case slips before the first quarter closes.
Upstream migration from below
Advertising holding groups and systems integrators are moving into strategic territory by leading with delivery. Advisory-only mandates lose the follow-on implementation work.
Physical-to-digital measurement gaps
In-store digitization and omnichannel attribution sit in separate systems. Without unified evidence, the value you promised the board stays unproven.
Compliance multiplied by scale
Every retailer enforces its own specs, claims, and content policy. On an enterprise rollout, minor spec errors become rejected assets and stalled launches.
Cookie deprecation and agentic commerce
Autonomous assistants and generative search read product content semantically. Catalogs built for keyword density stop surfacing exactly as first-party data becomes the asset.
Partner-led delivery expected
Clients increasingly buy implementation alongside the strategy. The advisory model is shifting from theoretical design to AI-native, partner-led execution.
AdFury is the execution layer that turns your recommendation into live, compliant retail revenue. Talk to AdFury
Built for advisory delivery
Bill for implementation without building a production department.
Client roadmap · Q3 media pilot
Strategy in- New buyer acquisition
- Beverage · 2 pilot SKUs
- Amazon · Walmart · Instacart
- Winter seasonality
Every placement generated, spec-checked
1080 × 1080
In-grid
300 × 600
Half page
160 × 600
Skyscraper
1200 × 1800
Onsite display
Inject The Strategy You Wrote Straight Into Production
Feed the targeting goals, categories, and seasonality from the roadmap into the engine and it builds the campaign against them — every size and placement each retailer requires, generated at once rather than briefed out. Assets arrive fully layered, so your delivery team adjusts messaging without rebuilding flat exports.
Try NowCatalog rollout · 1,284 SKUs · 3 retailers
No photoshootEuropean Style Cultured Butter
Sea salted · 82% butterfat · 8 oz
- Comparison table
- 360 viewer
- FAQ module
Also generated in this rollout
Rich media modules lift conversion 39%
Deliver The Catalog Work The Roadmap Assumes
Retail media strategy fails on the product page. Drop in a product URL to generate compliant PDP imagery — studio, lifestyle, and mobile-optimized infographics — then publish rich media through middleware engineered for retailer APIs such as Walmart's OmniSpec. Bulk listing updates keep thousands of SKUs aligned as the plan changes.
Try NowExecution vs. business case
43 sources ingested
- Amazon Ads$212K · 4.4x ROAS
- Walmart Connect$168K · 3.8x ROAS
- Instacart$84K · 4.9x ROAS
- In-store retail media$61K · 2.7x ROAS
- Modeled ROAS
- 3.4x
- Actual ROAS
- 4.1x
- Reports to read
- 1
Ash recommends
Instacart is clearing the modeled return on a fifth of the budget. Shift spend out of in-store display for the next flight and refresh the Amazon set before it fatigues.
Prove The Business Case With Live Evidence
Consolidate performance from 40+ networks, including the platforms with no API to connect, and measure actual execution against the model you presented. Ash reads across the portfolio and pinpoints where to optimize next, so the value story stays quantitative through the whole engagement.
Try NowConcurrent engagements
Beverage enterprise9 usersSiloed- Beauty portfolio6 usersSiloed
Energy category4 usersSiloed
Enforced on every generation
- Corporate brand governance
- Approved claims and disclaimers
- Retailer content policy
- Regional legal variants
Visible only to the partners and consultants assigned to that account, behind two-factor authentication.
Govern Every Client Portfolio From One Hub
Brand identity is ingested from the client's own properties, then corporate guidelines and legal policy are enforced on every generation. Each engagement stays siloed to the partners and consultants you authorize, with enterprise authentication, team controls, and billing consolidated in one dashboard.
Try NowReal results
Execution economics you can defend in the business case
- faster asset production against the roadmap you set
80%
faster asset production against the roadmap you set
- lower creative production cost in the client's operating model
70%
lower creative production cost in the client's operating model
- lift in digital shelf conversions where rich media publishes
39%
lift in digital shelf conversions where rich media publishes
- platform rejection rate on published executions
<1%
platform rejection rate on published executions
The AdFury.ai App
Two engines, one advisory login
Retail media creative and digital shelf content run side by side, so the campaign in the roadmap and the product page it depends on move together.
Retail Media App
Automated strategy execution engine
Translate high-level media strategy into high-volume, compliant creative across every network the client sells through, from one platform-agnostic workspace.
- Scale strategic campaigns instantlyDeploy across multiple platforms in Express mode for one-click generation or Advanced mode for full targeting control.
- Strategy-driven creative generationDisplay creative is built from the targeting goals in the roadmap, so what ships matches what was approved.
- Universal retail format resizerOutpainting expands and reframes each asset to any retailer spec instead of cropping, and every resize stays editable.
- Grouped enterprise initiativesBundle retail, marketplace, social, and CTV activations into one initiative — including networks with no API connection.
- Scalable creative libraryFilter hundreds of thousands of generated assets, with corporate brand assets injected into generation on demand.
- Retail keyword intelligenceHarvest real retailer search data, category competitors, and brand velocity to inform the advisory and aim the execution.
Digital Shelf App
Automated retail strategy imagery
Generate compliant product visuals, manage listings across global retailers, and publish rich media at the scale an enterprise rollout demands.
- Generate strategic PDP imageryDrop in a product URL to produce retail-ready product detail page imagery without booking a photoshoot.
- Comprehensive image typesStudio, in-situation, lifestyle, and mobile-optimized infographics at the volume retail algorithms reward.
- Layered asset refinementEvery generation stays layered and editable, so consultants adjust execution without starting from scratch.
- Centralized listing managementOversee titles, descriptions, and imagery across global retailers, with bulk updates across thousands of SKUs.
- Automated rich mediaComparison tables, 360 viewers, and before/after modules publish through middleware built for retailer APIs.
- High-fidelity downloadsExport 2K or 4K editable imagery for client hand-off and rapid revisions as the roadmap moves.
Managed services
A delivery bench you do not have to staff
Run the App with your own consultants, hand execution to our retail specialists, or split it by client and phase. Either way the work ships under your firm's name.
Retail Media managed service
Our retail media specialists run production and optimization behind your engagement, so you can commit to implementation milestones without hiring a delivery bench.
- Campaign build and activation across Amazon, Walmart, Instacart, and 40+ platforms
- Full display ad sets produced to every placement spec in the roadmap
- Continuous variation testing so pilot performance holds past the first flight
- Live optimization of spend, creative, and delivery against the client's business case
- Consolidated cross-platform reporting your partners present to the client's C-suite
Digital Shelf managed service
Retail experts produce and publish the catalog content the strategy depends on, keeping enterprise product pages accurate, compliant, and conversion-ready at rollout scale.
- PDP imagery produced at catalog scale: studio, lifestyle, and infographic
- Title, description, and attribute optimization for semantic and agentic retail search
- Bulk listing refreshes across thousands of SKUs and multiple retailers
- Rich media modules built and published against retailer APIs
- Content health scoring on glance views, traffic, and add-to-cart lift
Onboarding
How a new client engagement goes live
Profile the client enterprise
Point AdFury at the client's brand properties and the AI extracts logos, colors, and identity. Upload corporate guidelines and legal policy once so every execution inherits them.
Connect the platforms and catalog
Link the retail networks by API, or ingest data from 40+ sources by upload where no API exists. Product and performance data lands in one view of the client's estate.
Run the pilot, then scale the roadmap
Generate campaign and catalog assets, publish them compliant, and report execution against the model — one category first, then the full portfolio.
A complete solution
The operations layer under every engagement
Team governance, catalog syncing, brand compliance, measurement, and billing in one hub, so the coordination work between them stops consuming partner hours.
Instant brand strategy profiling
Brand identity is ingested automatically so creative execution aligns with corporate brand governance from the first generation.
Global compliance enforcement
Every asset adheres to enterprise guidelines and retailer policy, removing compliance risk from large strategic rollouts.
Enterprise asset repository
Hold client imagery in a scalable asset manager and inject it into automated generation on demand.
Secure client data silos
Strict siloing keeps each retail client's data confidential while concurrent engagements run in the same workspace.
Enterprise-grade authentication
Two-factor authentication on every user protects strategic plans and client assets across global teams.
Advisory team management
Centralize control of consultants under one account, with brand access and editing rights set per person.
Automated catalog synchronization
Client product data stays aligned with retail platforms, so strategic changes flow into creative without manual handoffs.
Retail platform integration
Connect Amazon, Walmart, and other networks by API to translate media strategy into scalable campaign execution.
Forty-plus platform ingestion
Bring in data from networks without APIs through CSV, Excel, and auto-mapped uploads for a unified view of performance.
Ash, your strategic AI agent
Ash reads cross-platform performance and recommends exactly where to optimize execution next, in chat anywhere in the app.
Automated A/B testing
Continuous creative testing optimizes execution against the advisory objectives instead of a designer's best guess.
Content health scoring
Product page performance monitoring validates the merchandising strategy, not just campaign delivery.
Custom strategic dashboards
Configure performance visualizations per client to communicate execution success to a board-level audience.
Unified portfolio billing
Manage multiple client portfolios, ad spend, and advisory margin in one transparent financial dashboard tied to ROAS.
Approval and milestone alerts
Real-time notifications keep enterprise review cycles and distributed consulting teams moving through approvals.
Global Management Consultancies
Frequently asked questions
Turn the roadmap into executed retail revenue
Compliant retail media and digital shelf execution for every client in the portfolio, delivered under your firm's name.
Why AdFury
The AdFury difference
Retail expertise. Purpose-built AI for retail. Operational excellence. Customer accountability.
The Retail AI Brain
Building our AI infrastructure since Oct. 2024. Agentic App. Managed Services. Custom AI workflows. Purpose-built for retail, not adapted from generic AI.
Retail Insiders, Real Results
Built by founders who scaled retail SaaS to exit. Deep expertise in retail media networks and retail product content management. We know the problems.
Knowledge Meets AI Speed
Retail knowledge powered by fine-tuned AI. Adapt faster. Solve better. Evolve precisely. Momentum catapults results. Trust expertise.
Customer Success, Always
Specialists, not generalists. We go deep in retail for focus on growth. Proven founders. Managed services. Dedicated support. We never fail our clients.
Our Values
What drives us forward
Seven principles that decide what we build, how we test it, and who we build it with.
See what each value means in practice- See the Future
- Never Stop Researching
- Never Stop Testing
- Be the First
- Explore Relevancy
- Bring Everyone Together
- Inspire Rapid Change
Built by Retail Insiders
Proven founders. Deep retail expertise.
Founded by retail technology entrepreneurs who built and scaled WhyteSpyder to a successful exit, AdFury.ai combines decades of retail and e-commerce expertise with cutting-edge AI architecture. We don't just understand retail — we've built and scaled profitable SaaS solutions and managed services within it.
WhyteSpyder started as a digital shopper agency for Walmart in 2012, became retail ecommerce SaaS in 2019, and sold to Ascential in 2021, where the team went on to scale retail media inside Flywheel Digital. AdFury.ai followed in October 2024.
- Founded
- Oct. 2024
- Headquarters
- Rogers, AR
- Built for
- Retail only
- Team
- 14 insiders
