An AI-Native Activation Layer For Product Information Management Systems
Your catalog already holds the truth. AdFury turns those attributes into compliant retail media creative, immersive product pages, and machine-readable content — without replacing the system of record.
One catalog feed, every activation endpoint
API-firstAura Beauty
Amazon Ads · Sponsored Display
1,240 SKUs synced
Stone Hollow Creamery
Walmart Connect · Display and Rich Media
860 SKUs synced
Völt Hydration
Instacart · Shoppable display
2,310 SKUs synced
Ingested by API, CSV, or product URL. Retailer specs and brand policy are enforced as the asset is generated.
Book a Catalog DemoCompliant on the endpoints your catalog already syndicates to
The inflection point
Your catalog is the system of record. It is not yet a revenue engine.
Product information management was built to store and syndicate attributes. Commerce moved on: retail media networks now demand compliant creative per placement, product pages are judged on immersive rich media, and AI shopping agents cite whichever catalog is structured for them. Static syndication no longer sustains digital shelf velocity.
- projected global retail media ad spend by 2030, up from roughly $140B in 2024
$387B
projected global retail media ad spend by 2030, up from roughly $140B in 2024
- retail product content management market by 2030, from $11.5B today
$32.8B
retail product content management market by 2030, from $11.5B today
- retail media networks, each enforcing its own creative specifications
200+
retail media networks, each enforcing its own creative specifications
- of submitted retail media creative rejected on spec before it ever serves
15–30%
of submitted retail media creative rejected on spec before it ever serves
Passive database architecture
A PIM stores attributes, copy, and images beautifully. It cannot autonomously render a compliant half page ad, a skyscraper unit, and a mobile infographic at the velocity a retail media network expects.
Catalog cut off from media execution
Product data sits in an operational silo from the bidding engines, so display budget keeps running against out-of-stock and suppressed SKUs nobody can actually buy.
Invisible to AI answer engines
Attributes structured for traditional web crawlers leave items uncited by ChatGPT, Gemini, and Rufus — the surfaces where a growing share of product discovery now happens.
Enrichment still lives in spreadsheets
Exports get edited by hand, re-uploaded, and re-checked. The system of record stays authoritative while the work around it stays manual and slow.
Compliance fields multiplying
The EU Digital Product Passport and sustainability mandates add required ESG, carbon, and circularity attributes per SKU, on top of every retailer's own content policy.
Rich media is now the baseline
Gallery images are no longer enough. Interactive A+ content, comparison tables, and 360 tours drive 39% to 94% conversion lifts and cut return rates 20% to 40%.
AdFury turns stored attributes into activation, on top of the PIM you already run. Talk to AdFury
Architecture
A Retail AI Brain on top of the PIM you already run
AdFury is not another system of record, and it does not ask you to migrate one. It reads your catalog, orchestrates language models against hardcoded retailer specifications and your own brand policy, and pushes finished, validated assets to the endpoints that monetize them.
Upstream
The data you already govern
- PIM and RPCM records: attributes, copy, media
- ERP and PLM master data
- CSV and Excel exports with auto-mapping
- A single product URL or SKU ID
- Connected retailers pulled live
Orchestration
The Retail AI Brain
- Leading language models under one orchestration layer
- Hardcoded retailer style guides and technical specs
- Walmart OmniSpec and category content rules
- Your brand kit, claims, and legal policy
- Live catalog and inventory state
Activation
Where the catalog earns
- Amazon, Walmart, and Instacart by API
- 40+ additional retail and media platforms
- PDP imagery, infographics, and rich media modules
- Semantic schema for AI answer engines
- Layered 2K and 4K files your team still owns
Nothing in your core stack has to change to start. Connect a feed, drop a CSV, or paste a product URL, and the first compliant assets come back the same day.
See It On Your CatalogBuilt for product content teams
From stored attribute to live placement, in one pass.
Generate The Ad Set Straight From The Catalog
Point AdFury at a SKU feed, a product URL, or a connected retailer and it builds the campaign: every size and placement the network requires, derived from targeting and campaign goals rather than a generic template. Outpainting reframes each format instead of cropping it, and assets arrive fully layered so a producer swaps a pack shot or reworks a claim without a new production round.
Try NowPre-submission check
- In-grid 1080 × 1080Within ratio and safe area
- Half page 300 × 600Outpainted, not cropped
- Skyscraper 160 × 600Logo lockup clearance held
- Text-to-image ratio18% of canvas
- File weight142 KB under the network cap
- Category claim rulesNo restricted language
Rejection rate on submitted creative
- Manual catalog workflow
- 15–30%
- AdFury pre-validated
- Under 1%
Clear Every Spec Before Submission
Pixel dimensions, aspect ratios, file weight, text-to-image ratio, and category rules are validated as the asset renders — not after a retailer bounces it. Rejection rates drop from the 15% to 30% legacy workflows absorb to under 1%, so allocated budget stops sitting dark while creative goes back for rework.
Try NowLive catalog state
Read on generation- Völt Electrolyte 20 oz · CitrusIn stockServing
- Völt Electrolyte 20 oz · BerryLow, 42 storesServing
- Völt Hydration MultipackSuppressedSpend paused
- Völt Electrolyte 12 oz · LimeIn stockServing
Inventory guard
The multipack went suppressed overnight. Its ad set stopped serving and the budget moved to the 12 oz pack that can fulfill.
Never Advertise A SKU You Cannot Ship
Because generation reads live catalog and inventory state, ad sets stay tied to what is actually in stock and unsuppressed. When an item drops below buffer or gets suppressed, its spend stops and the budget moves to the pack size that can fulfill instead of paying for clicks into a dead product page.
Try NowWalmart search velocity
cordless drill set
+38%You lead
20v brushless kit
+62%Open
drill and impact combo
+27%Competitor
Written back to the record
Catalog record · Flux 20V Drill Kit
- Title
- Flux 20V Brushless Cordless Drill Set with 2 Batteries and Case
- Key feature
- Brushless motor pairs with the 20V battery kit you own
Feed Real Search Demand Back Into The Record
True Walmart keyword volume, category competitors, and conversion velocity land next to the attributes they should influence, so winning phrases flow back into titles, descriptions, and bullets. Enrichment stops being a guess about what shoppers type and becomes a loop driven by what converts.
Try NowDigital shelf
Turn static SKUs into pages — and into citations
The same record can carry a product page that converts a human and a data structure an AI agent will quote. The Digital Shelf app builds both from what your catalog already holds, then scores whether the change worked.
- PDP imagery from a URL or SKU IDStudio shots, in-situation renders, lifestyle scenes, and mobile-optimized infographics for every item in the catalog — generated without a photoshoot and without distorting the product.
- Rich media through OmniSpec middlewareInteractive A+ content, comparison tables, FAQs, and 360 viewers are built from assets already on the page and published against Walmart's APIs, lifting conversion 39% and cutting returns 20%.
- Content structured for AI retrievalCopy and attributes are rendered into semantically dense, machine-extractable schema, so ChatGPT, Gemini, and Rufus cite your catalog as authoritative truth instead of inferring around it.
- PDP health scoring per SKUGlance views, traffic, and add-to-cart lift tracked in custom windows, so an enrichment sprint can be tied to the number it actually moved.
European Style Cultured Butter
Sea salted · 82% butterfat · 8 oz
- Comparison table
- 360 viewer
- FAQ module
Asked an AI shopping agent
“Which butter should I use for laminated dough?”
The answer names Stone Hollow European Style Cultured Butter and quotes the 82% butterfat attribute — because it was published as structured, machine-readable fact.
- ChatGPT
- Gemini
- Rufus
Rich media modules lift conversion 39% and cut returns 20%
Real results
What changes when the catalog can activate itself
- to produce a creative set that took 2 to 4 weeks
Minutes
to produce a creative set that took 2 to 4 weeks
- retail media rejection rate, down from 15% to 30%
<1%
retail media rejection rate, down from 15% to 30%
- conversion lift on pages running generated rich media
+39%
conversion lift on pages running generated rich media
- less spent on outside creative production and retainers
70%
less spent on outside creative production and retainers
The AdFury.ai App
Two engines, one catalog of record
Retail media creative and digital shelf content run side by side on the same product data, so the ad you publish and the page it lands on never describe different products.
Retail Media App
AI-native activation engine for catalog data
Turn the records you already govern into compliant display creative across every retail media network, from one platform-agnostic workspace.
- Ingest the catalog your wayConnect retailers by API, sync a PIM feed, auto-map a CSV or Excel export, or start from a single product URL.
- Compliant placement generationProduce every required ad size and placement instantly, generating API-compliant display creative with near-zero rejection rates.
- Dynamic creative resizeOutpainting expands and reframes creative for each placement instead of cropping, and every resize stays fully editable.
- Inventory-aware ad setsGeneration reads live catalog state, so suppressed and out-of-stock items stop consuming display budget.
- Unified campaign initiativesBundle social, CTV, retail, and display activations into one initiative — even platforms without API connections.
- Retail keyword intelligenceSee true Walmart keyword data, category competitors, and brand velocity, then feed winning terms back into the record.
Digital Shelf App
AI-native enrichment and rich media engine
Generate the imagery, listing content, and interactive modules that turn a stored attribute set into a product page shoppers and AI agents both trust.
- Generate PDP imageryDrop in a product URL or SKU ID to produce complete, fully-compliant PDP imagery without a physical photoshoot.
- High-velocity image generationStudio, lifestyle, and mobile-optimized infographic imagery at 10x scale to meet retail algorithm volume demands.
- Automated rich mediaConvert existing SKU datasets into immersive pages with comparison tables, 360 viewers, FAQs, and before/after modules.
- Central listing managementUpdate titles, descriptions, and images across fragmented retail networks, with bulk refreshes across thousands of SKUs.
- Semantic content structuringRender copy and attributes into schema built for retrieval, so AI answer engines cite the catalog rather than guess.
- High-fidelity downloadsExport imagery in 2K or 4K with editable, layered files that stay yours for revisions and downstream syndication.
Managed services
An extension of your product content team
Run the App with your own team, put ours behind the catalog, or split the work by retailer or category. Either way the output ships under your name and lands in your system of record.
Retail Media managed service
Our retail media specialists take the catalog and run the production and activation behind it, so a category launch never waits on a design queue you do not staff.
- Campaign build and activation across Amazon, Walmart, Instacart, and 40+ platforms
- Full display ad sets produced and resized to every placement spec
- Pre-submission spec validation, with rejections handled before they reach you
- Continuous variation testing to counter creative fatigue mid-flight
- Consolidated cross-platform reporting tied back to the SKUs it moved
Digital Shelf managed service
Retail experts enrich, publish, and score the catalog itself — turning attribute sets into imagery, rich media, and machine-readable content at whatever scale the backlog demands.
- PDP imagery produced at catalog scale: studio, lifestyle, and infographic
- Title, description, and attribute optimization for semantic retail search
- Bulk listing refreshes across thousands of SKUs and multiple retailers
- Rich media modules built and published against retailer APIs
- PDP health scoring on glance views, traffic, and add-to-cart lift
Adoption roadmap
Three phases, no core replatform
Hybrid enhancement
Connect the PIM feed, a CSV export, or product URLs and auto-generate PDP imagery, infographics, and Walmart OmniSpec rich media — without touching core IT infrastructure.
Media and spec compliance
Turn on the Ads app and Ad Resizer to generate compliant ad sets across 40+ retailer platforms, with pre-submission validation cutting outside production fees immediately.
Autonomous commerce
Enable Ash-driven optimization and live inventory sync, so product content, keyword intelligence, and ad creative run as one self-optimizing loop.
A complete solution
The operations layer between the catalog and the shelf
Ingestion, compliance, generation, publishing, and measurement in one place, so the manual handoffs between them disappear.
Ingestion from anywhere
Pull a PIM or ERP feed by API, auto-map a CSV or Excel export, or start from a single product URL.
Connected retailer sync
Amazon, Walmart, and Instacart push live product state in, so new items and content edits flow through automatically.
Pre-submission spec validation
Dimensions, ratios, file weight, and category rules are hardcoded and checked before an asset renders.
Outpainted resizing
Take one approved master and reframe it for every retailer placement without cropping or distortion.
Instant brand profiling
Extract logos, colors, and identity from a website to stand up a compliant brand profile in minutes.
Brand and legal policy enforcement
Upload guidelines, approved claims, and disclaimers once so every generation inherits the guardrails.
Layered, editable output
Assets come back as editable layers, not flat exports, so copy and imagery change without a rebuild.
Rich media module builder
Comparison tables, FAQs, and 360 viewers assembled from catalog assets and published against retailer APIs.
Bulk listing refresh
Push titles, descriptions, and attribute changes across thousands of SKUs and multiple retailers at once.
Retail keyword intelligence
True Walmart keyword volume, category competitors, and brand velocity feeding enrichment decisions.
Connected asset management
Hold approved product imagery in a secure DAM and inject it into automated generations on demand.
Ash, your AI retail agent
Ash reads catalog health and campaign performance, then recommends what to regenerate — in chat anywhere in the app.
PDP health scoring
Track glance views, traffic, and add-to-cart lift per SKU to prove an enrichment sprint changed the number.
Cross-platform dashboards
Configure views that pull conversion, engagement, and display metrics from 40+ platforms into one place.
Brand-level data silos
Each brand account stays visible only to the users you authorize, behind two-factor login.
Product Information Management
Frequently asked questions
Make the catalog the engine, not the archive
Compliant retail media creative, immersive product pages, and machine-readable product truth — generated from the data you already manage.
Why AdFury
The AdFury difference
Retail expertise. Purpose-built AI for retail. Operational excellence. Customer accountability.
The Retail AI Brain
Building our AI infrastructure since Oct. 2024. Agentic App. Managed Services. Custom AI workflows. Purpose-built for retail, not adapted from generic AI.
Retail Insiders, Real Results
Built by founders who scaled retail SaaS to exit. Deep expertise in retail media networks and retail product content management. We know the problems.
Knowledge Meets AI Speed
Retail knowledge powered by fine-tuned AI. Adapt faster. Solve better. Evolve precisely. Momentum catapults results. Trust expertise.
Customer Success, Always
Specialists, not generalists. We go deep in retail for focus on growth. Proven founders. Managed services. Dedicated support. We never fail our clients.
Our Values
What drives us forward
Seven principles that decide what we build, how we test it, and who we build it with.
See what each value means in practice- See the Future
- Never Stop Researching
- Never Stop Testing
- Be the First
- Explore Relevancy
- Bring Everyone Together
- Inspire Rapid Change
Built by Retail Insiders
Proven founders. Deep retail expertise.
Founded by retail technology entrepreneurs who built and scaled WhyteSpyder to a successful exit, AdFury.ai combines decades of retail and e-commerce expertise with cutting-edge AI architecture. We don't just understand retail — we've built and scaled profitable SaaS solutions and managed services within it.
WhyteSpyder started as a digital shopper agency for Walmart in 2012, became retail ecommerce SaaS in 2019, and sold to Ascential in 2021, where the team went on to scale retail media inside Flywheel Digital. AdFury.ai followed in October 2024.
- Founded
- Oct. 2024
- Headquarters
- Rogers, AR
- Built for
- Retail only
- Team
- 14 insiders
